Manager – Email Marketing

Job Description

ROLE PURPOSE

ROLE and RESPONSIBILITIES

• 1. Develop and execute lifecycle marketing strategies: Create and manage retention and lifecycle marketing strategies across the customer journey, including lead nurturing, engagement, application progression, conversion, reactivation, and retention.
• 2. Build and manage automated journeys: Design and execute automated workflows and customer journeys using behavioural, event-based, time-based, and audience-based triggers to deliver relevant communication at the right stage of the customer lifecycle.
• 3. Manage multi-channel retention campaigns: Plan, execute, and optimise campaigns across Email, WhatsApp, SMS, and Push Notifications , ensuring effective channel orchestration, personalisation, and communication frequency.
• 4. Leverage marketing automation platforms: Work hands-on with platforms such as MoEngage, WebEngage, CleverTap, Marketo, NotifyVisitors , or similar tools to build campaigns, workflows, segments, triggers, and automated journeys.
• 5. Analyse and optimise campaign performance: Monitor campaign and journey performance across engagement, conversion, lead progression, and enrolment metrics. Use data, segmentation, A/B testing, and experimentation to continuously improve performance.
• 6. Drive CRM and marketing automation excellence: Work closely with CRM, technology, analytics, admissions, and marketing teams to ensure effective data integration, audience management, tracking, automation, and seamless execution of lifecycle campaigns.

Essential Skills and Experience

• Bachelor's degree in marketing, advertising, business, or a related field (preferred) with a minimum of 8 years of relevant experience .
• Proven experience in Email Marketing, CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation .
• Strong hands-on experience with MoEngage, WebEngage, CleverTap, Marketo, NotifyVisitors , or similar marketing automation platforms.
• Strong understanding of marketing automation, workflow creation, customer journey orchestration, and trigger-based communication .
• Hands-on experience across multiple retention channels including Email, WhatsApp, SMS, and Push Notifications .
• Strong understanding of customer segmentation, personalisation, lifecycle marketing, lead nurturing, and retention strategies .
• Experience in campaign optimisation, A/B testing, analytics, and performance reporting.
• Good understanding of CRM systems, customer data, event tracking, and marketing technology integrations.
• Strong analytical, communication, and cross-functional collaboration skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience in the education industry, BFSI, e-commerce, fintech, or other high-volume customer lifecycle businesses will be a plus.