Manager, Digital Optimization

7 or more years of relevant experience preferred, with demonstrated experience in digital sales, e-commerce, digital product, channel performance, funnel optimization, analytics, experimentation, or customer journey improvement.

Experience using digital analytics, reporting, session replay, heatmapping, dashboarding, or similar tools to identify funnel friction, diagnose performance issues, and recommend measurable improvements.

Experience designing or supporting A/B tests, test-and-learn plans, hypotheses, success measures, measurement plans, and post-test performance reviews.

Demonstrated experience translating data, behavioral insights, and performance trends into business cases, prioritized recommendations, and leadership-ready decision points.

Experience partnering with Product, Technology, Marketing, Analytics, Operations, or Business Architecture teams to deliver digital improvements in a cross-functional or matrixed environment.

Experience connecting digital optimization activity to commercial outcomes, including conversion, quote progression, containment, sales outcomes, customer acquisition, or cost-to-serve.

Experience in insurance, financial services, regulated industries, digital distribution, or direct-to-consumer sales environments considered an asset.

Bachelor’s degree in business, Marketing, Digital, Analytics, Technology, Commerce, Economics, or a related field is preferred.

Graduate degree, digital analytics, product, agile, experimentation, or data-related certification is considered an asset.

Education & Experience in Lieu: An equivalent combination of education and relevant experience may be considered in lieu of the stated education requirements.

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