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Manager, Digital Marketing
The Wonderful Company
Los Angeles, USA
Full-time
Senior · 5+ years experience
Hybrid
USD 120000-130000 yearly / year
Discovered 1 weeks ago
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The Wonderful Company is committed to providing high-quality, healthy, and iconic brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos and helping improve the lives of the people who live and work in the places where we operate.
Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.
As part of the eCommerce Digital Marketing team, this is a hands-on role, designing, executing and evaluating digital marketing campaigns on media networks owned by Amazon, Instacart and our CPG retail partners across all of our Wonderful Brands, FIJI water and JUSTIN Wines.
As a subject matter expert in digital marketing, this role requires strong analytical skills and technical ability for back-end optimization of campaigns with the ability to manage multiple platforms and brands.
This position will be based at our West Los Angeles, CA office.
We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
- Drive demand by designing and executing full-funnel digital marketing programs exercising independent judgment to grow our brands using sponsored product, display, brand advertising and other platform-specific tools across multiple online marketplaces including, for example, Amazon, Walmart, Instacart and Target.
- Evaluate and validate data sources, analytical tools, and methodologies used to measure marketplace and campaign performance, interpret results and implement data-driven improvements for campaign effectiveness. Including bid adjustments, A/B testing and audience refinements.
- Review the work and coach junior team members to build team expertise.
- Lead, develop and maintain dashboards and automated reporting tracking key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue and revenue attribution metrics.
- Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting, to drive performance and reach.
- Partner with brand and agency creative teams for data-driven custom display ad assets.
- Collaborate with the sales team to develop strategic approaches for engaging smaller/emerging retail media networks (RMNs), identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance.
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