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Manager - Digital Growth Marketing
UFCU
Austin, UAE
Full Time
Manager
Onsite
4 weeks ago
Digital MarketingPaid DigitalSEOSocial Media MarketingEmail MarketingCRM
Free
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Digital MarketingPaid DigitalSEO
About the Role
UFCU seeks a Manager of Digital Growth Marketing to lead digital marketing initiatives, manage a team, and drive business growth. You will oversee paid digital, search, social, email, performance marketing, and website.
Key Skills for This Role
Digital MarketingPaid DigitalSEOSocial Media MarketingEmail MarketingCRM
Responsibilities
- Lead and optimize paid digital marketing efforts across channels to drive member growth and product adoption
- Own digital contribution to key business outcomes including account acquisition, conversion rates, and funnel performance
- Lead CRM strategy, implementation, and optimization including marketing automation and personalization
- Manage and develop the digital services team including email, social, and web
- Develop and implement digital demand generation and performance marketing strategies
Requirements
- Bachelor's Degree or equivalent experience in marketing, finance, computer science, engineering or related business discipline
- Minimum of five (5) years in digital marketing or digital product management
- Minimum of three (3) years formal or informal management and leadership experience
- Deep experience with digital marketing strategies including cross channel campaigns and personalization
- Must be bondable
Full Job Posting
Job Summary
- The Manager, Digital Growth Marketing leads UFCU’s digital marketing initiatives and drives business growth.
- Manages and optimizes digital marketing channels including paid digital, search, social media, email, performance marketing, and website.
- Part of the Marketing leadership team, manages the digital services team, and reports to the Chief Marketing Officer.
Essential Functions
- Develop and implement digital demand generation and performance marketing strategies.
- Lead and optimize paid digital marketing efforts across channels.
- Own digital contribution to key business outcomes including account acquisition, conversion rates, and funnel performance.
- Lead SEO strategy and optimization.
- Lead CRM strategy, implementation, and optimization.
- Design and optimize end to end member lifecycle journeys.
- Own performance optimization across digital channels using data and insights.
- Evaluate, implement, and optimize marketing technology platforms.
- Lead media partner agencies and manage vendor relationships.
- Establish annual budget and ensure effective control of results.
Minimum Requirements
- Bachelor’s Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
- Minimum of five (5) years in digital marketing or digital product management.
- Minimum of three (3) years formal or informal management and leadership experience.
- Track record of developing digital media strategies and promoting business growth.
- Deep experience with digital marketing strategies including cross channel campaigns and personalization.
- Must be bondable.
Preferred Requirements
- Experience evaluating and optimizing marketing technology platforms including CRM, marketing automation, and personalization tools.
- Experience leading CRM implementations or lifecycle marketing programs.
- Bilingual Spanish/English.
- Experience leading technical projects, new platform evaluations, and integrations.
- Proficiency in JavaScript, HTML.
About UFCU
- Founded in 1936, UFCU serves members throughout Texas and beyond.
- Purpose: empowering Members to achieve financial success and build brighter futures.
- Values: Purposefully Member Obsessed, Possibilities Reimagined, Performance Excellence Rooted in Unwavering Integrity.
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