Manager - Digital Experience & CRO

Indian School of Business

Hyderabad, IND

Full-time

Mid-Senior

Onsite

Discovered 1 weeks ago

Website and landing page managementConversion rate optimizationGoogle Tag ManagerGoogle Analytics 4User journey analysisHeatmap analysis

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Website and landing page managementConversion rate optimizationGoogle Tag Manager

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Job Summary

The role manages and optimizes marketing-owned digital assets, including landing pages, program pages, website content, forms, and related user experiences.

The role is the business owner for digital experiences and partners across Marketing, Sales, Marcom, Content, Creative, IT, Analytics, and agencies.

This is a business ownership and project management role focused on conversion improvements rather than design, development, or campaign execution.

Digital Asset Ownership

Own the inventory of marketing landing pages, program pages, and website assets.
Keep digital assets updated, accurate, aligned with business priorities, and consistent from user and brand perspectives.
Manage content updates, page enhancements, website improvement initiatives, and periodic audits.

Business Requirement Management

Gather requirements from Marketing, Sales, and other stakeholders.
Translate business objectives into detailed execution briefs.
Define project scope, objectives, timelines, success metrics, and request priorities.
Maintain stakeholder alignment throughout project lifecycles.

Cross-Functional Execution and Project Management

Coordinate with Creative, Content, IT, Analytics, Marcom, and agency partners.
Track project progress, dependencies, and risks.
Drive timely execution of website and landing-page initiatives.
Escalate delays and blockers and maintain project visibility through defined processes and tools.

Conversion Rate Optimization

Analyze landing-page and website performance metrics to identify user drop-offs and conversion challenges.
Recommend improvements to messaging, information hierarchy, page layouts, forms, and calls to action.
Design and execute A/B tests and optimization initiatives.
Scale successful experiments across applicable digital assets.

Analytics and Insights

Monitor key web assets and conversion journeys.
Create dashboards and reports to track performance.
Generate insights and recommendations for business stakeholders.
Measure the business impact of enhancements and optimization initiatives.

Governance and Quality Assurance

Develop and maintain launch checklists and digital asset governance processes.
Ensure tracking, analytics tagging, and form functionality are implemented correctly.
Validate quality before launches and updates.
Document changes, experiments, and key decisions.

Experience

3–7 years of experience in digital marketing, website management, CRO, marketing operations, digital project management, or related areas.
Experience managing websites, landing pages, or digital experience projects.
Exposure to analytics, conversion optimization, and stakeholder management is included in the role profile.
Preferred industry exposure includes EdTech, higher education, consumer internet, D2C, and SaaS.

Skills and Competencies

Functional skills include website and landing-page management, CRO, Google Tag Manager, Google Analytics 4, user journey analysis, heatmaps, Hotjar, and Microsoft Clarity.
Additional functional skills include A/B testing, requirement gathering and documentation, project management, CMS familiarity, and basic SEO understanding.
Behavioral competencies include ownership, structured problem solving, stakeholder management, cross-functional collaboration, and data-driven decision-making.