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Manager, Demand Generation
TMX GROUP
Montréal, CAN
Full-time
Executive
Hybrid
Discovered 5 days ago
Demand generationB2B marketingDigital marketingIntegrated campaign managementPaid mediaProgrammatic advertising
Free
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Demand generationB2B marketingDigital marketing
Role Overview
The Manager, Demand Generation is part of TMX Group’s Enterprise Marketing team and supports Datalinx, its market data, analytics, and technology solutions business.
The role develops and executes demand generation and integrated marketing programs that drive pipeline, engagement, revenue impact, and measurable growth.
The role combines strategic thinking with hands-on execution and requires collaboration with business leaders, Sales, Product, and other stakeholders.
Key Skills for This Role
Demand generationB2B marketingDigital marketingIntegrated campaign managementPaid mediaProgrammatic advertising
Full Job Posting
Role Overview
The Manager, Demand Generation is part of TMX Group’s Enterprise Marketing team and supports Datalinx, its market data, analytics, and technology solutions business.
The role develops and executes demand generation and integrated marketing programs that drive pipeline, engagement, revenue impact, and measurable growth.
The role combines strategic thinking with hands-on execution and requires collaboration with business leaders, Sales, Product, and other stakeholders.
Demand Generation and Campaign Strategy
- Develop and execute demand generation strategies aligned with Datalinx business growth objectives.
- Own campaign planning, targeting, execution, optimization, and reporting across the full lifecycle.
- Own marketing contribution to pipeline, including qualified lead generation and performance against growth targets.
- Manage campaign budgets and allocate spend across channels to maximize return on investment.
- Partner with Sales and Product teams on target audiences, value propositions, and conversion strategies.
- Guide development of conversion-oriented content, including landing pages and campaign assets.
Digital and Paid Media Execution
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