Manager, Demand Generation

Design and run account-based campaigns against our named account universe

Manage paid media across search, programmatic, trade publications, and association channels

Build email nurture and lifecycle programs suited to buying cycles that run long and involve a committee

Run a thought leadership and demo webinar series for both prospects and existing customers — promotion, registration, follow-up, and the pipeline that comes out the other side

Drive expansion campaigns into our existing customer base for cross-module adoption

Search visibility, landing pages, forms, and lead routing

Work with Creative on page design and with Marketing Operations on what happens to a lead after it converts

Partner with Business Development on target accounts, campaign timing, and what happens to a lead after handoff

Work with Field & Market Development on campaigns supporting entry into new states

Help define, with Sales, what actually counts as a qualified opportunity

Five or more years in B2B demand generation, with time spent on a considered sale — long cycles, several stakeholders, a real evaluation process

Genuinely hands-on in HubSpot. You build campaigns, emails, and landing pages yourself and can talk about how you’ve set them up

You’ve carried a pipeline number and can explain a quarter you missed as clearly as one you hit

Comfortable in Salesforce, and opinionated about attribution without being precious about it

You’ve managed paid budgets and can show what you learned from spend that didn’t work

Experience marketing to public sector, government, education, healthcare, utilities, or another regulated buyer

Account-based marketing against a finite, named account list

You’ve owned a webinar program end to end

Hands-on use of AI-enabled tools for campaign production, content variants, and personalization at scale, with a sense of where automation helps and where it reads as canned

Enough HTML and CSS to fix an email template without waiting on anyone

You’ve worked closely with an SDR or BDR team on shared targeting

You hit the pipeline target, and the number holds up when someone digs into it

Account-based programs running across our established states and the first few target states

The webinar series on a steady cadence, with pipeline attached to it

A website conversion baseline established and then measurably improved

Cost per opportunity known by channel, with at least one thing defunded and the money moved somewhere better

You’ll report to the SVP, Marketing on a team of six. Day to day that means Creative & Brand for design and templates, Marketing Operations for data, platform, and reporting, Business Development for outbound alignment, and Field & Market Development on new-state strategy. We also use agencies and contractors for media buying and production, so part of the job is knowing what to keep in-house and what to hand off.

Plenty of demand gen jobs hand you an existing program and ask for ten percent more out of it. This one has more room than that. The market is knowable, the company has a reputation worth trading on, and the team is being built around this seat rather than the other way around. If you like owning a number and actually building the thing that produces it, there’s a lot to work with here.