Manager, CRM

Who We Are Looking For

Job Summary

Essential Duties & Responsibilities

• Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
• Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts.
• Oversees and ensures cohesion across all channels utilized by clients, building out effective omni-channel strategies.
• Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral
• Provide final QA on all team deliverables (email content, segments, send time, briefs, reports)
• Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings
• Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies.
• Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
• Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.

Experience, Skills & Knowledge

• 2-5 years of email marketing experience in the e-commerce industry.
• Experience working at a marketing agency.
• Hands-on experience using Braze within the last 3 years and can navigate it confidently to build, segment, and deploy campaigns for clients.
• Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
• Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
• Strong knowledge of Excel, Powerpoint, and Word a must.
• Strong organizational and presentation skills.
• Experience compiling, analyzing, and tracking data to aid in decision making.
• Customer segmentation and database management experience.
• Client relationship management.
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
• BS/BA Degree in Business, Psychology, Marketing or related field is desired.