Manager - Consumer Insights

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.

· Design effective & efficient ways along with the agency partners to measure & track brand performance

· Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

· Work closely with the brand team & leverage insights to drive business growth

· Identify new & effective ways of testing concepts, products & communication

· Evaluate & pilot new tools & agencies esp. in the digital space

· Leverage internal monitoring tools to derive insights

· Triangulate multiple data sets to identify trends and early indicators of brand/product performance

R&D

Consumer Insights Manager

PD Manager

Brand Managers

Finance Team

Market Research Agencies