Manager, Business Development

About the Role

Responsibilities

• Proactively contact new and existing Consumer and eCommerce partners to pitch, onboard, and scale their usage of AppLovin’s platform.
• Leverage a strong consultative sales approach to engage with CMOs, Heads of Marketing, and key decision-makers.
• Act as a trusted advisor to your portfolio of Consumer brands, ensuring long-term success and growth.
• Define and analyze metrics to ensure success for our strategic partners.
• Set up and grow campaigns by analyzing data, testing ideas for creative ad sets, and proactively optimize toward performance targets.
• Become an expert on AppLovin’s mobile advertising products for Consumer brands.
• Represent AppLovin at industry events and conferences to build brand awareness and identify new opportunities.
• Collaborate cross-functionally with internal teams including Sales, Product, and Data Science to drive client success and shape go-to-market strategies.

Basic Qualifications

• 5+ years of experience in performance marketing, media buying, or digital strategy in the Consumer or eCommerce industry.
• Strong understanding of key performance KPIs, attribution models, and customer behavior analytics.
• Experience with Shopify and direct-to-consumer (DTC) business models.
• Demonstrate outstanding analytical ability and strategic grasp of the “big picture”.
• Ability to work independently and with a team in a fast-paced and dynamic environment.
• Exceptional communication skills and clearly able to communicate concepts and ideas
• Excellent attention to detail and highly organized.
• Flexible team-player who can use drive, creativity, and initiative to move the organization forward.
• Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes.
• Proven interest in technology. Whether you’re an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas.

Preferred Qualifications

• BA/BS degree with a strong academic record.
• Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, or other digital marketing platforms.
• Experience with full-funnel media buying, conversion rate optimization (CRO) tactics, incrementality tests, and lifecycle marketing.
• Mobile experience and knowledge of the mobile advertising landscape.
• A basic understanding of programming or scripting.
• Understanding of models for intelligent decision making, such as game theory, chess, or poker.
• AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
• Other Types of Pay: Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits

• 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year

Method of Application

• Apply online

Application Window

• The application window is expected to close within 30 days of the posting date.
• All questions or concerns about this posting should be directed to peopleops@applovin.com.