indeed
Lifecycle Marketing Manager
ecobee Technologies ULC
Toronto, CAN
Full-time
Hybrid
$86,000 to $120,000
Discovered 1 weeks ago
Lifecycle marketingCustomer relationship managementCRM strategyMarketing automationEmail marketingHTML
Free
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Lifecycle marketingCustomer relationship managementCRM strategy
Role Overview
Join the marketing team and report to the Senior Director of Digital and Lifecycle Marketing.
Own the end-to-end customer relationship management portfolio in partnership with another Lifecycle Marketing Manager.
Work at the intersection of strategy, analytics, and creative execution.
Key Skills for This Role
Lifecycle marketingCustomer relationship managementCRM strategyMarketing automationEmail marketingHTML
Full Job Posting
About ecobee
ecobee develops connected home technology designed to improve comfort, efficiency, and peace of mind.
The company is headquartered in Toronto and is a subsidiary of Generac Power Systems.
Role Overview
Join the marketing team and report to the Senior Director of Digital and Lifecycle Marketing.
Own the end-to-end customer relationship management portfolio in partnership with another Lifecycle Marketing Manager.
Work at the intersection of strategy, analytics, and creative execution.
Workplace
- The role follows a hybrid schedule with in-office work required on Wednesdays and Thursdays.
- Employees may work remotely for the remainder of the week.
How You Will Make an Impact
- Own portfolio strategy across the full customer journey and drive customer lifetime value through hardware sales and subscription services.
- Design, optimize, and launch email, in-app, and push campaigns across the customer journey.
- Build automated nurture journeys based on behavioral and transactional triggers.
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