Lifecycle Marketing Manager

Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.

Cognito Forms is looking for a Lifecycle Marketing Manager to own the customer journey from first touch to long-term retention. Reporting directly to our Chief Growth Officer, you’ll design and execute full-funnel lifecycle programs — spanning acquisition, activation, engagement, and retention/expansion — that help users discover value in Cognito Forms quickly and stick around for the long haul.

Own and evolve lifecycle marketing strategy across the full funnel: acquisition nurture, trial/onboarding activation, engagement, retention, and expansion/upsell

Design, build, and optimize automated email and in-app messaging journeys that guide users toward key activation and retention milestones

Segment our user base by behavior, plan type, and lifecycle stage to deliver relevant, timely messaging at scale

Partner with Product, Sales, and Customer Success to identify lifecycle moments (trial start, key feature adoption, renewal, churn risk) and build programs around them

Continuously test and iterate on messaging, timing, channels, and triggers to improve conversion, activation, and retention rates

Define, track, and report on core lifecycle metrics (activation rate, trial-to-paid conversion, retention/churn, expansion revenue) and translate data into actionable recommendations

Maintain a testing roadmap and bring a strong experimentation mindset to everything you ship

Collaborate with content, design, and product marketing to ensure lifecycle messaging reflects brand voice and product positioning