Lifecycle Director

Own the strategic roadmap for an assigned lifecycle stage, from goal-setting to execution oversight to results, with clear KPIs and a results narrative you write and defend.

Design customer journeys, messaging strategy, and engagement cadence across email, push, and SMS, iterating based on performance data and user behavior.

Brief and prioritize shared campaign execution resources against lifecycle goals, holding the team accountable to timelines and quality without direct management authority.

Partner with data and martech teams to instrument flows, validate test setups, and ensure you have clean measurement in place before campaigns go live.

Build a structured test-and-learn program for your lifecycle stage, with clear baselines, documented hypotheses, and a repeatable cadence that compounds over time.

Pull and analyze performance data regularly, connecting lifecycle metrics directly to retention curves, reactivation revenue, and LTV impact, not just open rates.

Develop a scalable playbook for your area that documents what works and sets the foundation for a dedicated execution hire as the team grows.

5 or more years in CRM, lifecycle, or retention marketing, with direct ownership of a customer lifecycle stage and measurable commercial outcomes you can speak to specifically.

Demonstrated ability to connect lifecycle tactics to business outcomes. You think in terms of retention curves, reactivation revenue, and LTV, and you can show where you moved those numbers.

Experience directing execution talent in a shared or matrixed environment. You know how to brief, prioritize, and hold martech, data, and creative teams accountable without a direct reporting line.

A track record of structured experimentation. You build test-and-learn programs with clear baselines and hypotheses, not one-off A/B tests run when the timing felt right.

Strong written communication skills. You can write a clear strategy doc, a crisp creative brief, and a results narrative that tells a story without burying the point.

(Plus) Background building lifecycle programs at a high-growth consumer product, ideally one with a transactional or trading mechanic.

(Plus) Hands-on familiarity with Braze or a comparable ESP, and working knowledge of Hightouch or a similar customer data platform.

Base salary range: $175,000 to $225,000 annually, plus equity and benefits.

This range reflects a good-faith estimate for this position. Experience levels vary widely within a title here, so please reach out even if your expectations fall outside it. We're always happy to chat.