Lead Product Marketing Manager

Description and Requirements

• Develop and maintain messaging architectures, value propositions, Messaging Source Documents (MSDs), buyer personas, and differentiated market narratives.
• Translate customer needs, market trends, and product innovation into compelling stories that resonate with executive, technical, and business audiences.
• Ensure consistent messaging across launches, campaigns, content, enablement, web properties, and thought leadership initiatives.
• Lead Product Marketing strategy for launches, market initiatives, and growth programs.
• Partner across Product Management, Revenue Marketing, Sales, Customer Success, and Digital teams to align messaging, offers, content, campaigns, and activation plans.
• Support measurable business outcomes tied to awareness, pipeline, adoption, expansion, and revenue growth.
• Monitor market dynamics, buyer trends, analyst insight, competitive activity, and customer feedback.
• Synthesize insights into positioning, sales guidance, competitive content, and strategic recommendations.
• Help strengthen BMC’s differentiation and category leadership across priority markets.
• Create and support thought leadership, sales enablement, campaign content, customer stories, presentations, and field-facing assets.
• Partner with subject matter experts to translate product expertise into market-ready stories and customer value.
• Support analyst relations, executive communications, and strategic content initiatives.
• Build strong partnerships across Product Management, Sales, Marketing, Customer Success, and executive stakeholders.
• Use influence, communication, and collaboration to drive alignment in fast-moving environments.
• Promote adoption of AI-enabled tools, workflows, prompts, agents, templates, and repeatable operating practices that improve Product Marketing effectiveness and scale.
• Clear, differentiated messaging consistently adopted across Product, Sales, Marketing, Customer Success, and partner teams.
• Strong alignment between product innovation, market narrative, content, campaigns, and sales activation.
• Successful launches that improve awareness, engagement, adoption, pipeline contribution, and revenue impact.
• Increased competitive differentiation and stronger positioning in target markets.