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With the rise of LLMs, and the prevalence of ML-models to find patterns in customer data, we’re noticing the B2B SaaS space move from being able to generate meaningful insights based on data to being able to execute meaningful actions against the insights generated.
At Demandbase, we believe our Orchestration Engine (the system that allows B2B teams to automate their Go-To-Market strategy at scale) is core to our value proposition. As the Lead Product Manager for Orchestration , you will be the primary architect of this "Action Layer."
You will lead a high-impact team focused on building the logic, triggers, and workflows that connect our rich account intelligence to real-world execution. Your challenge is twofold: maintaining a world-class, high-scale orchestration platform while strategically infusing Demandbase AI to move toward more intelligent, agentic use cases.
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7+ Years in Product Management: With at least 3-4 years specifically focused on Orchestration, Workflow Automation, or Integration Platforms (e.g., experience with Zapier, Tray.io , Marketo, or CRM automation).
Logical Architect Mindset: You have a deep love for "If-This-Then-That" logic, Boolean filters, and complex state machines. You understand the nuances of race conditions, retries, and error handling in automated systems.
Technical Fluency: You are comfortable discussing API design, webhooks, and distributed event processing with Principal Engineers. You understand how data flows through a modern enterprise stack.
Applied AI Knowledge: You understand the fundamentals of LLMs and Agentic frameworks, but you approach them through the lens of a systems builder —prioritizing reliability and "human-in-the-loop" controls over hype.
B2B Domain Authority: You understand how a Sales Ops or Marketing Ops leader thinks. You know that for them, "automation" is only as good as its transparency and predictability.
Orchestration Depth: Increasing the complexity and volume of automated "Plays" running across our customer base.
Platform Extensibility: Reducing the effort required to add new third-party actions to the orchestration library.
AI-Assisted Efficiency: Measuring time-savings for users by using AI to suggest, build, or optimize orchestration logic.
This is the ultimate role for an autonomous, high agency PM who loves systems thinking , and is equally comfortable thinking strategically as well as can sweat the details. You aren't just building a feature; you are building the "Central Nervous System" of the GTM stack. You will have the unique opportunity to take a proven, market-leading orchestration engine and guide its transition into the AI-powered future.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
Demandbase is a private B2B software company providing AI-powered account-based marketing and go-to-market tools.
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Senior · 7+ years experience
Remote
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