Lead Performance Creative Strategist

Skills, Knowledge and Expertise

• 5+ years in performance-focused creative strategy.
• Deep understanding of Meta advertising and direct-response creative.
• Strong direct-response copywriting and short-form storytelling skills.
• A track record of developing concepts from customer research and performance data — not just intuition.
• Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and the judgment to weigh them against lead quality and down-funnel performance.
• Experience across multiple brands, accounts, or verticals.
• A structured approach to testing — hypotheses, iteration strategy, isolating variables.
• Demonstrated ability to build systems, processes, frameworks, or knowledge bases.
• Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement.
• The ability to explain not just what you'd test, but how you found the opportunity and why you believe it will work.
• Strong communication, prioritization, and cross-functional collaboration skills.
• A bias for speed — you generate learning quickly without over-engineering every test.

What "AI-First" Means to Us

Nice to Have