Lead Narrative Designer

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Battlefield is a storied franchise renowned for uncompromising combat gameplay and all-out warfare, for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is defining the future of the first-person shooter with the biggest launch in franchise history with Battlefield 6, and a new era beginning with Battlefield REDSEC. United under the banner of Battlefield Studios, 4 world-class teams across Criterion, DICE, Motive, and Ripple Effect have come together to focus on the future of the franchise, a connected Battlefield universe filled with immersive experiences built on our unique DNA. Criterion At Criterion Games we cherish our rich, award-winning, history of crafting quality games with joy and passion. You’ll find us playing, creating, breathing, and talking games. As we look to the future, we're excited to continue innovating and being part of building the future of Battlefield. We believe that healthy and engaged teams are the key to building great games, so we place enormous value on collaboration, fresh ideas, and diverse perspectives. Criterion is a place where you can unleash your creativity and be part of something extraordinary. Your unique input is welcome here! We’re all-in on the future and our most ambitious Battlefield yet. Want to be part of something special? Read on. Role Overview We are seeking an experienced Lead Narrative Designer to join the Battlefield team on a fixed-term basis to provide maternity leave cover. In this role, you will partner closely with cross-discipline teams to drive the implementation and delivery of narrative content, ensuring a cohesive, immersive player experience that aligns with Battlefield’s tone, lore, and gameplay pillars.

Narrative Leadership Define, champion, and uphold the narrative vision, tone, and storytelling goals across the game. Lead and mentor a small team of narrative designers, providing clear direction, feedback, and support to maintain consistency and high-quality standards across all narrative content. Narrative Systems Design Design, prototype, and iterate on narrative systems, including dialogue frameworks, branching logic, environmental storytelling, in-world messaging, and interactive narrative moments. Ensure seamless integration of narrative with gameplay systems, UI, and player progression. Dialogue Implementation Own the end-to-end implementation of dialogue content within the game engine. This includes structuring conversations, setting up branching flows and conditions, integrating VO assets, and implementing triggers, volumes, and state-driven logic. Collaborate with audio and cinematic teams to ensure performances are correctly hooked up, timed, and contextually responsive to gameplay. Maintain clarity, scalability, and performance of dialogue systems across single-player and multiplayer contexts where applicable. Cross-Discipline Collaboration Work closely with level design, gameplay, art, audio, and cinematic teams to embed narrative meaningfully into all aspects of the player experience. Advocate for narrative needs during development and ensure storytelling opportunities are maximised without compromising gameplay. Documentation & Communication Create and maintain clear, detailed narrative documentation, including system designs, implementation workflows, VO pipelines, and Confluence pages. Communicate narrative intent effectively across disciplines to ensure alignment and efficient execution. Iteration & Feedback Continuously refine narrative content based on playtests, team feedback, and production needs. Conduct regular reviews to ensure narrative cohesion, pacing, and emotional impact throughout development milestones. Planning & Delivery Manage narrative priorities and workload, ensuring timely delivery of assets in line with project milestones. Identify risks, dependencies, and opportunities, and communicate progress clearly to project leadership. Experience & Qualifications 5+ years of experience in Narrative Design, with at least 1–2 shipped AAA titles in a Senior or Lead capacity (FPS/action experience preferred) Strong understanding of interactive storytelling, narrative structure, and character development Hands-on experience implementing narrative content in game engines (e.g. Unreal, Unity, Frostbite) Familiarity with production tools and pipelines (e.g. Jira, Confluence, Perforce)