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Build and scale the full growth pipeline across acquisition, activation, and retention.
Own the end-to-end growth strategy for wearables and future products.
Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, Affiliates , and emerging platforms.
Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap.
Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably.
Grow our products footprint on Amazon, regional marketplaces, and international D2C stores . Architect country-specific launch playbooks (pricing, creative, supply velocity, conversion funnels).
Build a high-performing content engine that powers SEO, product storytelling, and thought leadership.
Increase organic traffic, app visibility, and data-led inbound conversion.
Build a scaled creator program across the US, Europe, and India.
Drive influencer-led conversions, ambassador communities, and recurring UGC pipelines.
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Foster a global community through UGC, beta groups, loyalty programs, and lifecycle marketing.
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Proven D2C growth experience , ideally in a consumer electronics, wearables, or health-tech environment.
Hands-on expertise with Shopify , performance platforms, attribution tools, and analytics stacks.
5 - 8+ years of experience with a track record of scaling revenue and launching products internationally.
Strong EQ + IQ balance — can marry hard data with brand intuition.
A builder’s mindset: ownership, scrappiness, global exposure, and high adaptability.
B.Tech/MBA from a reputed institution preferred , but not mandatory if experience speaks louder.
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Work at the intersection of AI, hardware, biomarker science, and global consumer tech.
High-velocity environment with autonomy, experimentation, and rapid learning cycles.
Direct impact on our products global expansion, brand equity, and category leadership.
If the idea of building a category-defining brand in a frontier space excites you, let’s talk.
Indian private consumer-electronics brand selling smartwatches, earbuds, audio devices, chargers, and connected lifestyle accessories.
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Senior · 5+ years experience
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