Lead - Growth & Demand Marketing (Full Stack)

Requirements

• Own the end-to-end content strategy and execution for:
• Blogs focused on CIAM, security, developer, and enterprise audiences
• Guides, eBooks, and gated assets for lead generation
• Webinar content including themes, landing pages, promotions, and follow-ups
• Campaign and product landing pages
• Social media content aligned to demand generation and distribution goals
• Ensure content is aligned with LoginRadius’ ICPs, buyer journeys, and SEO priorities
• Collaborate with content marketing team, product and sales teams to create content that supports pipeline and deal acceleration
• Own on-page SEO for blogs, landing pages, and core website pages
• Plan and execute programmatic SEO initiatives to scale organic traffic and inbound leads
• Conduct keyword research, content gap analysis, and internal linking optimization
• Track and improve organic rankings, traffic, and lead conversion from SEO
• Work with engineering teams to support technical SEO improvements when required
• Drive conversion improvements across:
• Landing pages and gated assets
• Website journeys and CTA
• LiveChat and conversational lead capture
• Build, test, and optimize landing pages to improve conversion rates and lead quality
• Run A/B tests and analyze funnel performance to reduce drop-offs
• Use data and user behavior insights to continuously improve website and campaign performance
• Own lifecycle and campaign email marketing including:
• Drip and nurture campaigns
• Automation and engagement workflows
• Conversion-focused email journeys
• Manage segmentation, personalization, and lead scoring within marketing automation tools
• Optimize email performance (open rates, CTR, conversions) through testing and analysis
• Align email programs with content, SEO, and demand generation campaigns
• What You Bring?
• 3–7 years of experience in B2B SaaS growth or demand marketing