Lead Generation Specialist

Key Responsibilities

• Prior experience in IT / Analytics / AI SaaS or related B2B industries. -> Identify and research potential clients across industries (e.g., Pharma, Manufacturing, BFSI, Retail, Logistics/Supply Chains etc.).
• Use platforms like LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, HubSpot, or similar tools to build prospect lists.
• Run cold outreach campaigns via email, LinkedIn, and WhatsApp to generate qualified leads.
• Collaborate with the marketing team to execute lead-generation campaigns and follow up with event leads.
• Qualify inbound leads and schedule introductory meetings/demos for the sales team.
• Maintain lead information and track activity using CRM (HubSpot preferred).
• Create weekly and monthly reports on lead metrics and conversion performance.
• Research industry trends and decision-makers to personalize outreach.

Required Skills

• Strong communication and written skills (English proficiency a must).
• Prior experience in IT / Analytics / AI SaaS or related B2B industries.
• Hands-on experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp, or similar platforms.
• Knowledge of B2B sales processes, buyer personas and deal progression & management.
• Analytical mindset for monitoring campaign metrics.
• Self-motivated, detail-oriented, and goal-driven.

Good-to-Have