Lead Copywriter

At G2, everything we are and what we do is grounded in our PEAK values— ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

If it doesn’t sell, it isn’t creative. Cliche or not, Olgivy’s words still ring true today. You probably know them well and we’re preaching to the choir. As our next Lead Writer, you’ll marry universal human truths to our brand promise and product vision, and shepherd a brand that has customers, and soon-to-be’s, falling head-over-heels for us. You’ll be obsessed with uncovering the truth about our customers—the pain they struggle with and the joy that comes when a piece of software they found helps them win at their job. You don’t shy from imagination and often seek the elusive answer to “Wouldn’t it be cool if…”. You embrace others around you who endeavor to do the same, in the pursuit of our goals, inspiring and pushing others (yourself too) along the way. You’ll partner with designers, developers, marketers and more to fashion the growth of G2’s brand and demand gen engine, elevating our vision to be “The place you go for software”. You’re key to unraveling our stakeholders’ challenges across nearly every prospect and customer touchpoint—from events, brand strategy and documentation, to campaigns, to amazing employee success projects that enhance the employee experience, you’ll have your hands full and elbows deep in rich, impactful work. This role reports directly to the Brand & Creative Director.

Copy development & Brand maintenance (85%):

Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand

Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey.

Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant

Assist in defining overall copy process

Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent

Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address

Execute on ROB copy needs across Marketing (primary stakeholder) and other teams

Partner with brand strategists to develop fresh copy and enhance brand frameworks

Leadership (15%):

Chiefly architect messaging themes for brand and marketing campaigns w/ CD

Present copy strategy behind campaigns carefully articulating the strategy and business impact

Participate in data driven conversations w/ marketing to gain learnings and identify copy opportunities to consistently improve

Demonstrate leadership of company & team values, leading by example

Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here .

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