Key Account Manager (Baby & Specialty Retail)
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About the Role
Areen East & West (AEW) is a leading Marketing, Sales, and Distribution company in the UAE with over 30 years of expertise in Baby Care, Personal Care, Health Care, and FMCG. We specialize in navigating markets through Pharmacies, Modern Trade, Specialty Retail, and Wholesale channels.
Key Skills for This Role
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Overview
About the Company:
Areen East & West (AEW) is a leading Marketing, Sales, and Distribution company in the UAE with over 30 years of expertise in Baby Care, Personal Care, Health Care, and FMCG.
We specialize in navigating markets through Pharmacies, Modern Trade, Specialty Retail, and Wholesale channels.
Representing a portfolio of 25+ globally renowned brands, we offer international companies a trusted local partnership to expand their reach in the Middle East.
Our commitment to trust, local insights, and operational excellence ensures the sustainable success of every brand we manage.
Headquartered in Dubai, AEW is dedicated to delivering impactful solutions tailored to regional market demands.
Job Purpose
The Key Account Manager will be responsible for managing and growing key strategic customers across Baby, Mothercare, and Specialty Retail channels, including E-commerce platforms and Premium specialty retailers.
The role is to drive sales growth, market penetration, and brand visibility across key accounts in the UAE, with a strong focus on specialty retail alongside modern trade, general trade, and e-commerce channels.
Key Responsibilities
- Manage and grow assigned strategic customers
- Drive sales growth and distribution expansion
- Expand SKU penetration
- Drive new listings
- Support new product launches
- Customer business planning
- Promotion planning
- Forecasting and performance tracking
- Ensure product availability
- Monitor sell-out performance
- Improve visibility and merchandising execution
- Manage returns and stock levels
Experience Required
- 5–8 years Key Account Management experience in UAE Market
- Experience in managing baby care, mother care and/or home care category
- Experience in managing e-commerce customers
- Experience in managing premium brands
- Bachelor’s Degree in Business Administration, Marketing, or a related field
Skills Required
- Strong negotiation skills
- Commercial acumen
- Customer relationship management
- Analytical capability
- Forecasting skills
- Presentation skills
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