Key Account Executive - Personal Care

Job Purpose

Key Responsibilities

• Develop store-specific category plans for skin cleansing, deodorants, and oral care in alignment with retailer objectives.
• Track store audits, shelf share, competitor placements, and planogram compliance.
• Plan customer events and align them with brand and category objectives.
• Identify assortment gaps and recommend range adjustments.
• Track customer and category spending against planned budgets.
• Coordinate between execution teams and head office on launches, discontinuations, and promotions.
• Manage product master data and ensure timely listing of new products and promotions.
• Share store-level insights, including slow-moving SKUs and promotional effectiveness, to refine national strategies.
• Plan and oversee POSM and merchandising guideline execution.
• Design retailer-specific promotions, negotiate implementation, and monitor pricing compliance.
• Analyze sell-out data, market share, and secondary sales to recommend corrective actions.
• Prepare weekly and monthly category performance reports using available Dunnhumby data.

Required Qualifications

• Bachelor’s degree.
• 3+ years of experience in FMCG modern trade category management or trade marketing.
• Personal care or hygiene experience is preferred.
• Track record of performance and expertise in retail store operations and head office processes.
• Proficiency in planogram and EPOS data analysis.
• Strong negotiation skills and a collaborative mindset.

Preferred Qualifications

• End-to-end understanding of joint business planning.
• EPOS reading ability.

Performance Metrics