Key Account Executive - Personal Care
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Key skills for this role
Role Overview
Manage key accounts for modern trade customers in the UAE across personal care categories.
Support brands, consumers, and communities through sustainable business performance.
Key Skills for This Role
Full Job Posting
Role Purpose
Manage key accounts for modern trade customers in the UAE across personal care categories.
Support brands, consumers, and communities through sustainable business performance.
Retail-Centric Category Strategy
- Develop store-specific category plans for skin cleansing, deodorants, and oral care aligned with retailer objectives.
- Track store audits, shelf share, competitor placements, and compliance with planograms.
- Plan and implement customer events aligned with brand and category objectives.
- Identify assortment gaps versus potential and recommend range adjustments.
- Track spending against planned budgets at customer and category level.
Head Office Coordination
- Coordinate between execution teams and head office.
- Align product launches, discontinuations, promotions, and timebound listings.
- Manage product master data in customer systems.
- Share store-level insights, including slow-moving SKUs and promotion effectiveness, to refine national strategies.
- Plan and oversee execution of POSM and merchandising guidelines.
Promotion and Pricing
- Design retailer-specific promotion plans and track promotion return on investment.
- Negotiate with head office to implement the right promotion for each store.
- Monitor pricing compliance against competitors.
Data and Reporting
- Analyze sell-out data, market share, and secondary sales to recommend corrective actions.
- Prepare weekly and monthly reports for head office on category performance.
- Use the Dunnhumby portal to support data-driven decisions.
Required Qualifications
- Bachelor's degree.
- At least 3 years of experience in FMCG modern trade category management or trade marketing.
- Track record of performance in relevant category management or trade marketing work.
- Expertise in retail store operations and head office processes.
- Proficiency in planogram and EPOS data analysis.
- Strong negotiation skills.
- Collaborative approach with head office and cross-functional teams.
Preferred Qualifications
- Experience in personal care or hygiene is preferred.
- Understanding of end-to-end joint business planning is preferred.
- EPOS reading ability is preferred.
Performance Metrics
Category sales growth by value and volume in assigned retail accounts.
On-shelf availability and listing compliance.
Promotion return on investment.
Turnover achievement.
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