Key Account Executive - Home Care
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Key skills for this role
Role Overview
Drive sustainable sales growth and brand presence in the UAE through key account management and category-specific strategies.
Manage assigned UAE accounts including Nesto, Sharjah Coops, Westone, Union Coops, and Choithram.
Key Skills for This Role
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About Unilever
Unilever operates consumer brands across more than 190 countries and focuses on sustainable living and business performance.
The company describes a flexible, inclusive, collaborative, and purpose-driven working environment.
Job Purpose
Drive sustainable sales growth and brand presence in the UAE through key account management and category-specific strategies.
Manage assigned UAE accounts including Nesto, Sharjah Coops, Westone, Union Coops, and Choithram.
Account and Trade Management
- Manage and grow sales across assigned UAE-based accounts.
- Develop localized sales plans, promotions, and trade initiatives tailored to the UAE market.
- Build relationships with retail partners and distributors.
- Ensure product availability, visibility, and planogram execution in stores.
- Negotiate pricing, listings, promotional support, and in-store execution.
Analysis and Performance
- Analyze sales performance, shopper behavior, competitor activity, POS data, market trends, and consumer insights.
- Monitor KPIs including sell-in, sell-out, market share, ROI on trade spend, availability, and stock inventory.
- Identify white-space opportunities and take proactive steps to resolve challenges.
Customer and Stakeholder Management
- Influence decision-makers and manage long-term account partnerships.
- Deliver pitches and reports to internal and external stakeholders.
- Conduct quarterly business reviews with customers.
- Collaborate with marketing, trade marketing, supply chain, and finance teams.
Experience and Qualifications
- A bachelor's degree in Business Administration, Marketing, or a related field is required.
- Fluency in English is required.
- A valid UAE driving license is typically required.
- Three to five years of UAE health and beauty market experience in sales or account management is required.
- Experience in FMCG or with major beauty brands is preferred.
Required Capabilities
- Knowledge of UAE retail dynamics, shopper trends, and major retail groups is required.
- Strong sales, negotiation, communication, interpersonal, and data analysis skills are required.
- Experience with distributors and UAE health and beauty partners is preferred.
- The candidate should be proactive, adaptable, collaborative, and target-oriented.
Key Performance Indicators
- Deliver monthly sales targets by customer and category.
- Achieve full-year growth for the assigned cluster or category.
- Increase brand listings, availability, and shelf space.
- Grow market share and maintain positive on-shelf availability, share of folder, service levels, and healthy stock inventory.
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