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Junior Marketing Executive / Coordinator
International Luxury Group (ILG of Switzerland AG)
Dubai, UAE
Full Time
Entry
1 weeks ago
Marketing StrategyCampaign ManagementSocial Media ContentBudgetingMS ExcelMS Office
Free
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Marketing StrategyCampaign ManagementSocial Media Content
About the Role
We are seeking a Junior Marketing Executive / Coordinator to support the development and execution of marketing strategies and plans for luxury brands across the GCC. You will assist with ATL, TTL, and BTL campaigns, social media content, budgeting, and coordination with retail and distribution channels.
Key Skills for This Role
Marketing StrategyCampaign ManagementSocial Media ContentBudgetingMS ExcelMS Office
Responsibilities
- Assist in planning, developing, and executing key marketing strategies and plans for ATL, TTL, and BTL campaigns for the brands
- Help plan monthly and annual consumer promotion plans for retail and distributors
- Help evaluate marketing investments for effectiveness and suggest strategies to increase ROI
- Assist in planning monthly social media content, content calendars, and copy for brand and distributor social media platforms
- Work closely with the graphic and studio team to manage and execute briefs for shoots, advertising campaigns, marketing collaterals, and brand content
- Plan and monitor marketing budget allocation and spending on ATL, TTL, and BTL campaigns
- Assist in reporting marketing expenses and preparing post campaign analysis
- Coordinate with retail and distribution channels to understand and meet their marketing requirements
- Coordinate with local suppliers and agencies for quotations, negotiations, deliveries, and payments
- Coordinate with external and internal agencies for order placements, printing, and collateral material
Requirements
- Bachelor's degree or MBA in Marketing from a reputed institute
- Up to 1 2 years of work experience in Marketing
- Strong interest or initial exposure to fashion and lifestyle brands in the UAE, preferably within the watch industry
- Enthusiastic, eager to learn and adapt, flexible, and ready to go the extra mile
- Good with MS Office, especially MS Excel, and must have an eye for detail
Full Job Posting
Role Overview
- The Trade Marketing Executive role supports the aim to maximize profits by assisting in the development and execution of key marketing strategies and plans that match brand and marketing requirements.
- The role will help ensure the development and oversight of key marketing strategies and marketing plans to promote the brand and product across the GCC.
- It also entails assisting with elements of creative, analytical, digital, commercial, and administrative responsibilities.
Marketing Responsibilities
- Assist in planning, developing, and executing key marketing strategies and plans for ATL, TTL, and BTL campaigns for the brands.
- Help plan monthly and annual consumer promotion plans for retail and distributors in consultation with retail, operations, Brand Managers, and distributors.
- Help evaluate marketing investments for effectiveness and suggest strategies to increase the return on marketing investment.
- Assist in planning monthly social media content, content calendars, and copy for use in brand and distributor social media platforms.
- Work closely with the graphic and studio team to assist in managing and executing the briefs for shoots, advertising campaigns, marketing collaterals, and all brand content requirements.
Budgeting and Reporting
- Planning and monitoring the marketing budget allocation and spending on an annual, quarterly, and monthly basis on ATL, TTL, and BTL campaigns.
- Assist in reporting marketing expenses on a monthly basis.
- Assist in preparing and reporting post campaign analysis of all marketing campaigns and promotions.
Marketing Coordination
- Assist in coordinating and working with the Retail and distribution channels to understand and meet their requirements for consumer and staff promotions, tactical campaigns, and other marketing requirements.
- Assist in coordinating with local suppliers and agencies for quotations, negotiations, deliveries, and payments.
- Help coordinate with other external and internal agencies and suppliers for order placements and printing and collateral material.
Pre requisites
- Should ideally hold a Bachelor's degree or an MBA in Marketing from a reputed institute.
- Should have up to 1 2 years of work experience in the field of Marketing, with a strong interest or initial exposure to fashion and lifestyle brands in the UAE, preferably within the watch industry.
- Should be enthusiastic, eager to learn and adapt, flexible, and ready to go the extra mile.
- Should be good with MS Office, especially MS Excel, and must have an eye for detail.
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