Junior Brand Manager

Company Overview

Role Purpose

Brand and Campaign Management

• Support execution of the annual brand and marketing strategy.
• Maintain consistent brand identity, visual presentation, and messaging across channels.
• Lead planning, coordination, and delivery of integrated monthly marketing campaigns.
• Coordinate assets across digital, social media, CRM, retail, PR, influencers, partnerships, and events.
• Review content for accuracy, consistency, brand standards, and regulatory compliance.
• Manage campaign timelines, approvals, and stakeholder communication.

Performance and Collaboration

• Monitor campaign KPIs and use DragonFly and Echometrics to support decision-making.
• Produce performance reports and recommendations for continuous improvement.
• Analyze customer data, market trends, and competitor activity for growth opportunities.
• Coordinate with Creative, Digital, CRM, Commercial, Operations, Customer Experience, agencies, media partners, and suppliers.
• Support exceptional customer experiences across online and offline touchpoints.

Budget and Administration

• Support campaign budgets, supplier onboarding, purchase orders, and invoice management.
• Maintain marketing calendars, project trackers, campaign documentation, briefs, decks, assets, approvals, and shared storage.
• Support creative production planning by managing timelines and priorities across campaigns.

Required Skills and Experience

• Strong understanding of integrated marketing across paid media, social media, CRM, and through-the-line campaign management.
• Experience with agency management and cross-functional team leadership.
• Comfort with PowerPoint and data analysis using Excel or analytics platforms.
• Experience in a fast-paced, cross-functional, commercially driven environment.
• Excellent verbal and written communication skills in English.
• Ability to lead projects independently and align internal and external stakeholders.
• Strong organizational, time management, project management, and stakeholder management skills.
• Ability to manage multiple priorities under tight deadlines.
• Detail-oriented, self-motivated, proactive, and solutions-oriented approach.

Education and Advantageous Experience

• Bachelor's degree or higher in Marketing, International Business, or Business Management.
• Experience using project management tools is advantageous.

Compliance Context

• Marketing activities must follow internal governance processes and applicable gaming and promotional regulations.
• Marketing communications require review and approval with Legal and Compliance teams before launch.