Institutional Marketing Manager
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Key skills for this role
About the Role
Unique Events & Exhibitions seeks an experienced Institutional Marketing Manager to plan, develop, and implement marketing initiatives for programs. The role requires 10 years of experience, a Bachelor's degree, and excellent communication skills in English and Arabic.
Key Skills for This Role
Responsibilities
- Develop the annual Marketing plan and budget and implement approved plans
- Plan, develop and implement marketing initiatives to promote programs
- Source advertising agencies and suppliers, obtain quotations, coordinate contracts and payments
- Conduct market studies to assess marketing effectiveness and prepare reports
- Work with Communication team for web content review to ensure brand alignment
- Work with Public Relations and Media team to ensure publicity for marketing initiatives
Requirements
- Bachelor's degree
- 10 years of experience
- Excellent communication skills in English and Arabic
Full Job Posting
Overview
- To provide specialized, professional support that involves planning, developing, coordinating and implementing marketing initiatives to promote programs.
Duties and Responsibilities
- Develop the annual Marketing plan and budget and implements the approved plans; develop / revise policies and procedures related to Marketing Department and ensures compliance to established policies
- Plan, develop and implement marketing initiatives in assigned areas in order to promote programs
- Source advertising agencies / other related suppliers, obtain quotations, coordinates with the Contracts Unit for contract preparation and or renewal and with Finance and Accounts for payments
- Plan and conducts relevant market studies to assess effectiveness of marketing efforts and prepares reports and analyses setting forth progress, adverse trends and appropriate recommendations which will achieve objectives and goals
- Work with the Communication team for web content review to ensure alignment to the University’s brand image
- Work with the Public Relations and Media team to ensure publicity for marketing initiatives
- Provide marketing expertise and support
Additional Information
- Company: Unique Events & Exhibitions
- Employment Type: Full Time
- Education Level: Bachelor
- Experience: 10 Years
- Key Skills: Excellent communication skills in English and Arabic
- Job Type: Marketing
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