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HoReCa / Food Service - Sales Executive
Niru
Abu Dhabi, UAE
Full Time
Mid
Field
2 days ago
SalesCustomer AcquisitionHoReCa Industry KnowledgeFMCG SalesNegotiationRelationship Building
Free
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SalesCustomer AcquisitionHoReCa Industry Knowledge
About the Role
We are seeking a high-energy HoReCa Sales Executive to expand and manage our food-service customer base across Dubai. The ideal candidate has 2-4 years of experience in new customer acquisition within HoReCa in the UAE, a valid UAE driving license, and a hunter mentality.
Key Skills for This Role
SalesCustomer AcquisitionHoReCa Industry KnowledgeFMCG SalesNegotiationRelationship Building
Responsibilities
- Cultivate and manage relationships with key decision makers in HORECA establishments, including hotels, restaurants, and catering companies, driving business growth
- Develop and implement strategic sales plans to achieve and exceed sales targets within the HORECA sector
- Identify and pursue new business opportunities by proactively prospecting and generating leads within the HORECA landscape, securing new accounts
- Conduct product presentations, demonstrations, and tastings tailored to HORECA clients
Requirements
- Minimum 2–4 years of proven experience in new customer acquisition within HoReCa – UAE
- Strong background in FMCG sales
- Demonstrated ability to consistently close new accounts
- Valid UAE driving license (mandatory)
- Excellent negotiation, communication, and relationship building skills
- Self motivated, field oriented, and target driven
- Deep understanding of the HORECA market, including its dynamics, trends, and key players
Full Job Posting
About the Role
- We are seeking a high energy, relationship driven HoReCa Salesman to expand and manage our food service customer base across Dubai.
- The ideal candidate has strong existing relationships with chefs, purchasing managers, and decision makers in hotels, restaurants, catering companies, bakeries, cafés, and institutional kitchens.
- This role is for someone who thrives in a fast paced, quota driven sales environment, understands the dynamics of Dubai’s HoReCa sector, and can consistently deliver revenue growth.
Key Responsibilities
- Cultivate and manage relationships with key decision makers in HORECA establishments, including hotels, restaurants, and catering companies, driving business growth.
- Develop and implement strategic sales plans to achieve and exceed sales targets within the HORECA sector, focusing on market penetration and expansion.
- Identify and pursue new business opportunities by proactively prospecting and generating leads within the HORECA landscape, securing new accounts.
- Conduct product presentations, demonstrations, and tastings tailored to HORECA clients, effectively communicating product value and benefits.
Required Qualifications
- Minimum 2–4 years of proven experience in new customer acquisition within HoReCa – UAE
- Strong background in FMCG sales
- Demonstrated ability to consistently close new accounts
- Valid UAE driving license (mandatory)
- Excellent negotiation, communication, and relationship building skills
- Self motivated, field oriented, and target driven
- Demonstrates a deep understanding of the HORECA market, including its dynamics, trends, and key players.
What We Offer
- Competitive salary + commission structure.
- Monthly incentives for target overachievement.
- Company vehicle or allowance.
- Medical insurance and annual leave as per UAE labour law.
- Career growth within a fast‑scaling FMCG distribution company.
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