Health Promotion Program Lead

We are seeking a Health Promotion Program Lead (leveling dependent on experience) to join our Behavioral Science (BeSci) team. This is a behavior change specialist role: you will own the design of long-term health promotion programs and build an industry-leading content library, grounded in health and wellness coaching best practices, across domains such as nutrition, sleep, movement, stress and mental wellbeing, and chronic condition management. You will also support the team's broader intervention architecture – including COM-B diagnosis logic, BCT selection, and AI Coach behavioral logic – ensuring every program and every piece of content is grounded in validated behavioral theory.

We are seeking a Health Promotion Program Lead (leveling dependent on experience) to join our Behavioral Science (BeSci) team. This is a behavior change specialist role: you will own the design of long-term health promotion programs and build an industry-leading content library, grounded in health and wellness coaching best practices, across domains such as nutrition, sleep, movement, stress and mental wellbeing, and chronic condition management. You will also support the team's broader intervention architecture – including COM-B diagnosis logic, BCT selection, and AI Coach behavioral logic – ensuring every program and every piece of content is grounded in validated behavioral theory.

• Own Long-Term Program Design: Design, build, and continuously evolve multi-week and multi-month health promotion programs, grounded in health and wellness coaching best practices, across domains including nutrition, sleep, movement, stress and mental wellbeing, and chronic condition management. Collaborate closely with teams leading just-in-time coaching systems.
• Co-Build an Industry-Leading Content Library: Alongside our Head of Content, create and curate a scalable library of coaching content – curricula, modules, exercises, and education – that becomes a durable competitive asset and deepens user engagement over time.
• Ground Programs in Behavior Change Science: Apply COM-B, Self-Determination Theory (SDT), BCTTv1, Motivational Interviewing (MI), and habit formation models to program and content design to drive real, sustained behavior change.
• Set Program and Content Standards: Define quality bars, style guides, and review/QA processes so programs and content remain consistent, evidence-based, and coaching-informed as the library scales.
• Iterate with Data: Use engagement data, outcome metrics, and user feedback to test and refine programs and content, closing the build-measure-learn loop.
• Support the Intervention Architecture: Contribute to COM-B diagnosis logic, BCT selection rules, and the AI Coach behavioral logic layer; participate in the weekly review cadence, flagging intervention misfires and championing fidelity to validated behavioral science frameworks.