Head of Shows
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Key skills for this role
Role Overview
Lead development, production, and growth of the shows and Originals portfolio.
Own the shows slate, format strategy, creative standards, and overall performance.
Manage Show Leads, Content Producers, and the creative team.
Own Originals distribution and audience growth across major digital platforms.
Key Skills for This Role
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About CNN Business Arabic
CNN Business Arabic is IMI’s digital-first Arabic-language business news platform, operated in partnership with CNN International Commercial.
The platform delivers business, markets, technology, and economic news through coverage, analysis, podcasts, interviews, and data-led storytelling.
Role Summary
Lead development, production, and growth of the shows and Originals portfolio.
Own the shows slate, format strategy, creative standards, and overall performance.
Manage Show Leads, Content Producers, and the creative team.
Own Originals distribution and audience growth across major digital platforms.
Shows and Originals Strategy
- Lead creator-led programming for builders, entrepreneurs, business leaders, innovators, and influential voices.
- Develop a balanced slate across short-form, long-form, episodic, social-first, and platform-specific formats.
- Evolve the portfolio using audience behavior, platform trends, performance data, and strategic priorities.
Creative and Production Leadership
- Set the creative vision for Originals and maintain editorial, creative, production, and storytelling standards.
- Lead concepts from idea through format development, pilot, launch, and ongoing production.
- Oversee production briefs, timelines, budgets, approvals, workloads, and delivery quality.
Team Leadership
- Lead and manage Show Leads, Content Producers, and the wider creative team.
- Set objectives, provide coaching and feedback, and identify development and training opportunities.
- Build a culture of creativity, accountability, collaboration, experimentation, and improvement.
Distribution and Audience Growth
- Own distribution strategy across YouTube, Instagram, TikTok, and other relevant platforms.
- Monitor analytics, engagement, retention, and other performance indicators.
- Use data and audience insights to guide programming, episode structure, publishing, and creative optimization.
Collaboration and Governance
- Work with editorial, commercial, brand, marketing, social, audience development, production, and senior leadership teams.
- Ensure shows comply with editorial, legal, regulatory, brand, and platform requirements.
- Maintain accuracy, fairness, integrity, cultural appropriateness, and responsible storytelling.
Qualifications
- Experience leading a shows, Originals, content, or creative function in a major media or comparable organization.
- Experience developing and launching successful original shows and scalable content formats.
- Strong knowledge of creator-led content, digital media, audience development, and platform algorithms.
- Experience managing creative and production teams, including senior creative professionals.
- Strong creative judgment, digital storytelling, video production, and multimedia knowledge.
- Strong audience analytics, communication, leadership, influencing, and stakeholder-management skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
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