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Head of Retention Marketing - With Equity
Nebroo
Dubai, UAE
Full Time
Director
6 days ago
Email MarketingSMS MarketingSubscription StrategyOffer StrategyA/B TestingData Analysis
Free
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Email MarketingSMS MarketingSubscription Strategy
About the Role
Nebroo, a D2C ecommerce brand, is hiring a Head of Retention Marketing to take full ownership of the retention function. The role involves owning email, SMS, direct mail, subscription strategy, and offer architecture to drive repeat purchases and LTV.
Key Skills for This Role
Email MarketingSMS MarketingSubscription StrategyOffer StrategyA/B TestingData Analysis
Responsibilities
- Own the email channel end to end: campaign strategy, automated flows, testing, segmentation, deliverability, and reporting
- Keep a close eye on deliverability & open rates—ensuring our emails reach inboxes and get opened
- SMS strategy and execution
- Craft Subscription offers to increase LTV
- Increase LTV in any other way possible: build offers, upsells, cross sells, and reactivation campaigns that keep customers coming back
- Partner with product, creative, and paid teams to make sure retention aligns with acquisition and brand growth
- Monitor retention KPIs (LTV, repeat purchase rate, churn, etc.) and develop initiatives that move those numbers
- Run A/B tests and use data to drive smarter decisions
Requirements
- Fluent in English
- Available full time (40+ hours/week minimum)
- Proven track record (5+ years) in retention marketing, lifecycle marketing, with D2C ecommerce brands (multi 8 or 9 figure+ scale / direct response focused brands)
- Deep expertise in email marketing including campaign strategy, segmentation, flows/automations, deliverability, and open/click through optimization
- Proven experience with subscription/recurring revenue models — including churn reduction, failed payment recovery, lifecycle optimization, and offer testing
- Hands on experience with SMS marketing at scale
- Experience crafting and testing offers, and subscription/loyalty programs to increase LTV
- Strong grasp of retention KPIs (LTV, repeat purchase rate, churn reduction, CAC payback) and ability to build initiatives that move the needle
- Strong copywriting instincts or ability to brief and guide copywriters toward persuasive, on brand messaging
Full Job Posting
The Company
- At Nebroo, we are revolutionizing the hearing aid industry by combining world class products with cutting edge direct response marketing.
- In just a few months, we’ve grown into a multi 8 figure business — and we’re only getting started.
Job Description
- We're hiring a Head of Retention Marketing to take full ownership of our retention function.
- You'll inherit existing email flows, customer data, and a foundation to work with — but how you rebuild, expand, and scale it is entirely up to you.
- Email is the core channel, but this role goes well beyond it. You'll own SMS, direct mail, subscription strategy, offer architecture, and any other lever that drives repeat purchases and LTV.
- You'll have access to our designers, video editors, and copywriters from day one.
- The goal is straightforward: dramatically increase returning customer revenue.
What You'll Own
- Own the email channel end to end: campaign strategy, automated flows, testing, segmentation, deliverability, and reporting.
- Keep a close eye on deliverability & open rates—ensuring our emails reach inboxes and get opened.
- SMS strategy and execution
- Craft Subscription offers to increase LTV
- Increase LTV in any other way possible: build offers, upsells, cross sells, and reactivation campaigns that keep customers coming back.
- Partner with product, creative, and paid teams to make sure retention aligns with acquisition and brand growth.
- Monitor retention KPIs (LTV, repeat purchase rate, churn, etc.) and develop initiatives that move those numbers.
- Run A/B tests and use data to drive smarter decisions.
Requirements
- Fluent in English
- Available full time (40+ hours/week minimum)
- Proven track record (5+ years) in retention marketing, lifecycle marketing, with D2C ecommerce brands (multi 8 or 9 figure+ scale / direct response focused brands).
- Email Marketing: Deep expertise in email marketing including campaign strategy, segmentation, flows/automations, deliverability, and open/click through optimization.
- Subscriptions: Proven experience with subscription/recurring revenue models — including churn reduction, failed payment recovery, lifecycle optimization, and offer testing.
- SMS Marketing: Hands on experience with SMS marketing at scale
- Offer Strategy: Experience crafting and testing offers, and subscription/loyalty programs to increase LTV.
- Strong grasp of retention KPIs (LTV, repeat purchase rate, churn reduction, CAC payback) and ability to build initiatives that move the needle.
- Strong copywriting instincts or ability to brief and guide copywriters toward persuasive, on brand messaging.
Compensation & Equity
- Compensation is open and flexible, based on your experience, expertise, and the level of ownership you bring to the role.
- Equity is on the table.
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