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Head of Marketing
Loop KSA
Jeddah, KSA
Full Time
Director
Onsite
2 weeks ago
Marketing StrategyPerformance MarketingPaid AdvertisingContent StrategyBrand BuildingTeam Management
Free
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Marketing StrategyPerformance MarketingPaid Advertising
About the Role
Loop KSA is seeking a Head of Marketing to lead and scale the marketing function in Jeddah. This strategic leadership role involves defining marketing strategy, GTM approach, and brand presence, while managing performance-driven growth initiatives.
Key Skills for This Role
Marketing StrategyPerformance MarketingPaid AdvertisingContent StrategyBrand BuildingTeam Management
Responsibilities
- Define and own the end to end marketing strategy, GTM plans, and channel mix
- Develop clear positioning, messaging, and branding for Loop's services
- Build and execute integrated campaigns to drive clothing donations and brand trust
- Own all lead generation KPIs with focus on performance, conversion rates, and funnel optimization
- Reduce dependency on paid acquisition by increasing leads from organic and non paid channels
- Oversee paid media strategy and performance, including budget ownership and optimization
- Lead, manage, and develop the marketing team to achieve ambitious growth targets
- Analyze marketing performance data to identify gaps and growth opportunities
- Oversee content strategy across channels, ensuring consistent brand voice and messaging
Requirements
- Fluent Arabic
- Willingness to relocate to or be based in Jeddah
- Proven leadership experience managing and scaling marketing teams
- Hands on experience with performance marketing and paid advertising
- Experience in early stage or scaling companies
- Strong B2C background (e commerce, retail, or consumer facing platforms)
- Experience with funnel and channel optimization, paid ads, marketing analytics, and CRM tools
- Solid content creation and content strategy experience
Full Job Posting
About Loop
- At Loop, we tackle one of the most pressing challenges of modern society: waste disposal and unproductive accumulation.
- We exist to create positive environmental and economic impact through recycling and the efficient reuse of materials.
- Our core mission is to transform waste disposal into a beneficial and profitable process for everyone involved.
The Role: Marketing Manager
- We are hiring a Marketing Manager (Head level) to lead and scale Loop's marketing function.
- This is a strategic and execution focused leadership role responsible for defining Loop's marketing strategy, Go To Market (GTM) approach, and brand presence, while also managing performance driven growth initiatives.
- The Marketing Manager will lead the department, own targets, manage budgets, and directly impact lead generation and brand awareness across Saudi Arabia.
Reporting Line & Team Structure
- Reports to: CEO
- Manages the Marketing Department, including Senior Performance Marketing Specialist, Marketing Operations Specialist, Content Writer & BD Manager, Graphic Designer.
Key Responsibilities
- Define and own the end to end marketing strategy, GTM plans, and channel mix.
- Develop clear positioning, messaging, and branding for Loop's services.
- Build and execute integrated campaigns to drive clothing donations and brand trust.
- Own all lead generation KPIs, with a strong focus on performance, conversion rates, and funnel optimization.
- Reduce dependency on paid acquisition by increasing leads from organic and non paid channels.
- Oversee paid media strategy and performance, including budget ownership and optimization.
- Lead, manage, and develop the marketing team to achieve ambitious growth targets.
- Set clear goals, performance metrics, and accountability across the team.
- Hire and scale the team as needed; make decisive people management calls when required.
- Deeply analyze marketing performance data to identify gaps and growth opportunities.
- Review funnel metrics, channel performance, CTRs, and conversion rates.
- Leverage tools such as CRM, analytics platforms, and tag management systems to inform decisions.
Key Success Metrics (KPIs)
- Number of qualified leads generated per month (donation intent registrations).
- Share of voice and brand awareness measured via social listening.
- Percentage of leads generated from non paid channels.
- 90 120 day impact targets: 20 30% increase in leads generated, 20% improvement in conversion rates, 10% increase in click through rates.
Must Haves: Non Negotiables
- Fluent Arabic.
- Willingness to relocate to or be based in Jeddah.
- Proven leadership experience managing and scaling marketing teams.
- Strong decision making skills.
- Hands on experience with performance marketing and paid advertising.
Experience & Background
- Experience in early stage or scaling companies.
- Strong B2C background (e commerce, retail, or consumer facing platforms).
- Demonstrated experience in: Funnel and channel optimization, Paid ads and performance marketing, Marketing analytics and RevOps, CRM and analytics tools (e.g., Salesforce, HubSpot, Google Analytics, Tag Manager, or similar).
- Solid content creation and content strategy experience.
Soft Skills
- High ownership and accountability.
- Strategic thinker with strong execution capability.
- Comfortable working in fast moving environments with direct CEO interaction.
- Data driven, analytical, and commercially minded.
Compensation & Benefits
- Salary: Competitive Salary in SAR
- Bonuses: Monthly performance based bonuses tied to targets
- Benefits: Medical insurance
Interview Process
- Screening Interview with MawHub
- Technical & Personality Interview
- Final Interview & Culture Fit
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