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Head of Marketing
Employ
Dubai, UAE
Full Time
Director
3 weeks ago
Performance MarketingBrand StrategyCustomer AcquisitionAffiliate MarketingCRMBudget Management
Free
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Performance MarketingBrand StrategyCustomer Acquisition
About the Role
Employ seeks a Head of Marketing to lead marketing for India and Bangladesh, reporting to the Global CMO. The role requires 6-8+ years of marketing experience in iGaming or online gaming, with strong performance marketing and brand-building skills, and experience managing teams of 15+.
Key Skills for This Role
Performance MarketingBrand StrategyCustomer AcquisitionAffiliate MarketingCRMBudget Management
Responsibilities
- Own marketing performance, acquisition targets, ROI, and growth objectives across India and Bangladesh
- Develop and execute quarterly and annual marketing strategies aligned with business goals
- Manage marketing budgets and allocate spend across channels to maximize return
- Monitor and report on key performance metrics including CAC, FTD, ROAS, ARPU, retention, and LTV
- Lead customer acquisition across paid media, affiliates, influencer partnerships, CRM, and emerging channels
- Drive continuous testing and optimization of acquisition strategies
- Develop scalable frameworks for growth across multiple brands and customer segments
- Work closely with product and analytics teams to improve conversion rates
- Lead brand strategy and positioning across multiple brands
- Build compelling brand narratives that resonate with Indian and Bangladeshi audiences
- Develop integrated campaigns that balance performance marketing with long term brand equity
- Create strong storytelling frameworks across digital, social, influencer, PR, and content channels
Requirements
- 6 8+ years of marketing experience with significant exposure to iGaming, Online Gaming, or other Real Money Gaming businesses
- Strong understanding of the Indian consumer market
- Experience managing multiple brands simultaneously
- Proven success in both performance marketing and brand building initiatives
- Experience developing customer acquisition and retention strategies at scale
- Strong commercial acumen with ownership of budgets, ROI, and growth targets
- Experience leading teams of 15+ people
- Excellent stakeholder management and leadership skills
- Willingness to relocate to or work from Dubai
Full Job Posting
About the Role
- We are hiring a Head of Marketing to lead our India and Bangladesh business, reporting directly to the Global CMO. This is a leadership role with full ownership of marketing performance, customer acquisition, retention, brand growth, and market expansion across multiple brands.
Key Responsibilities
- Own marketing performance, acquisition targets, ROI, and growth objectives across India and Bangladesh
- Develop and execute quarterly and annual marketing strategies aligned with business goals
- Manage marketing budgets and allocate spend across channels to maximize return
- Monitor and report on key performance metrics including CAC, FTD, ROAS, ARPU, retention, and LTV
- Lead customer acquisition across paid media, affiliates, influencer partnerships, CRM, and emerging channels
- Drive continuous testing and optimization of acquisition strategies
- Develop scalable frameworks for growth across multiple brands and customer segments
- Work closely with product and analytics teams to improve conversion rates throughout the customer journey
- Lead brand strategy and positioning across multiple brands
- Build compelling brand narratives that resonate with Indian and Bangladeshi audiences
- Develop integrated campaigns that balance performance marketing with long term brand equity
- Create strong storytelling frameworks across digital, social, influencer, PR, and content channels
Essential Requirements
- 6 8+ years of marketing experience with significant exposure to iGaming, Online Gaming, or other Real Money Gaming businesses
- Strong understanding of the Indian consumer market
- Experience managing multiple brands simultaneously
- Proven success in both performance marketing and brand building initiatives
- Experience developing customer acquisition and retention strategies at scale
- Strong commercial acumen with ownership of budgets, ROI, and growth targets
- Experience leading teams of 15+ people
- Excellent stakeholder management and leadership skills
- Willingness to relocate to or work from Dubai
Preferred Requirements
- Indian national preferred
- Experience across both India and Bangladesh markets
- Exposure to affiliate marketing, influencer ecosystems, and digital partnerships
- Experience working in high growth consumer internet businesses
- Understanding of payment ecosystems and customer behaviour within gaming markets
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