Head of Marketing

Role Overview

Key Responsibilities

• Define the overall marketing strategy and translate commercial objectives into quarterly plans.
• Protect and develop premium brand positioning and own content across social media, website, email, and other channels.
• Lead digital and paid acquisition campaigns and build a systematic lead-generation engine for collectors and corporate clients.
• Develop CRM segmentation, email marketing, client reactivation, website conversion, and marketing-to-sales alignment.
• Develop campaigns for artists, exhibitions, releases, gallery activities, private events, and collector experiences.
• Develop PR and media opportunities and build partnerships with luxury brands, communities, and commercial partners.
• Coordinate photography, video, graphic design, and other creative production.
• Manage external agencies and freelancers.
• Own the marketing budget, allocate resources based on performance, and establish KPIs and reporting.
• Support international expansion and maintain brand consistency across markets.
• Build and eventually lead a high-performing internal marketing team.
• Within the first six months, establish strategy, brand standards, content operations, lead generation, CRM, conversion improvement, reporting, and creative partnerships.

Preferred Background and Qualifications

• At least 5 years of relevant marketing experience is preferred.
• Experience taking ownership of a brand or marketing function is preferred.
• A strong track record in building and executing marketing strategies is preferred.
• Experience with digital acquisition, CRM, content, and performance marketing is preferred.
• Strong understanding of premium or luxury consumers is preferred.
• Experience managing agencies, creatives, and budgets is preferred.
• Strong analytical, reporting, and project-management capabilities are preferred.
• Excellent English and Dutch are requested; French is a strong advantage.
• The role requires independent operation in a fast-moving entrepreneurial environment.
• Art industry experience is not required; relevant backgrounds may include luxury, automotive, hospitality, fashion, watches and jewellery, real estate, architecture, or design.

What We Offer

• Full ownership of the marketing function at a rapidly growing contemporary art company.
• Direct collaboration with the Founder and CEO, with significant autonomy and responsibility.
• Opportunity to shape an international premium brand and work with artists, collectors, events, and partnerships.
• Opportunity to build a marketing team as Vision XR grows.
• Competitive salary package, performance-based incentives, and international growth opportunities.

Application

• Applicants should provide a CV, portfolio, or previous work examples and describe one personally led marketing initiative, its strategy, and measurable commercial result.