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Head of Marketing & Communications

Cameron Stephens Mortgage Capital
Toronto, CAN
Freelance
Director
4 days ago
Marketing StrategyContent CreationBrand ManagementDigital MarketingPublic RelationsSales Enablement
Free

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Marketing StrategyContent CreationBrand Management
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Position Summary

  • Cameron Stephens is looking for a marketing leader to build and elevate the function at one of Canada’s most respected commercial real estate capital managers.
  • The Head of Marketing & Communications will be the firm’s lead storyteller and brand steward, thinking strategically about how the firm is positioned in market and executing hands on without a large team behind them.
  • Strong writing is central to the role — the successful candidate writes, and writes well, producing the firm’s most important materials personally.

Brand Strategy & Positioning

  • Act as a strategic advisor to firm leadership on brand identity and market positioning within the Canadian capital management landscape.
  • Define the firm’s voice, positioning, and messaging architecture across all audiences, including institutional, retail wealth, intermediary, and talent.
  • Ensure brand consistency across every touchpoint, from digital and print to events, earned media, and direct communications.
  • Benchmark the firm’s brand perception relative to peers and identify whitespace opportunities.

Thought Leadership & Content

  • Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long term credibility.
  • Author and produce high quality thought leadership pieces, including market commentaries, investor letters, and sector outlooks; project manage white papers in partnership with industry thought leaders and subject matter experts.
  • Identify and develop emerging industry trends to position Cameron Stephens as a forward thinking voice in the market.
  • Develop and place sponsored content in key financial publications and digital channels.
  • Build a content engine that educates, attracts, and retains investors and intermediaries.

Sales Enablement & Origination Support

  • Serve as a strategic partner to Capital Markets and Origination, helping shape go to market approach and priorities.
  • Quarterback the development of pitch decks, fund fact sheets, investor presentations, and product sell sheets — owning messaging, narrative, and brand alignment, and directing external design resources, if necessary, through to final production.
  • Create and maintain a library of sales enablement materials tailored to different audience segments (institutional, wealth advisors, family offices).
  • Support new product launches with go to market strategy, naming, and positioning materials.
  • Develop materials that articulate fund structures, return profiles, and competitive differentiation with clarity and precision.

Digital Marketing & Communications

  • Own the Cameron Stephens website — strategy, architecture, content, and performance.
  • Lead social media strategy and execution across LinkedIn and other relevant platforms, with an emphasis on building professional credibility and audience reach.
  • Develop and execute email marketing programs, including investor updates, market intelligence, product launches, and nurture campaigns.
  • Monitor, analyze, and optimize digital performance using data and analytics tools.
  • Ensure all digital communications comply with applicable securities and marketing requirements across the firm’s registrations (EMD, IFM, restricted PM).

Public Relations & Media

  • Develop and execute a proactive PR strategy to elevate the firm’s profile in financial, business, and trade media.
  • Build and manage relationships with key journalists, editors, and media contacts in the investment and real estate sectors.
  • Draft press releases, media pitches, and executive talking points.
  • Manage reputational risk and serve as the firm’s communications lead for sensitive or market sensitive announcements.

Events, Conferences & Speaking Opportunities

  • Identify, evaluate, and manage the firm’s participation in key industry conferences, forums, and events across Canada and internationally.
  • Develop a speaking engagement strategy for senior leadership to build brand credibility and thought leadership visibility.
  • Oversee the planning and execution of proprietary investor events, roundtables, and client entertainment that reflect the firm’s differentiated style.
  • Manage all event logistics, sponsorships, and post event follow up in partnership with the broader team.

Social Impact

  • Ensure the firm’s social impact initiatives are reflected authentically across marketing channels, reinforcing core values and employer of choice branding.
  • Champion Cameron Stephens Cares, the firm’s charitable giving program focused on housing, humanity, and hospitals, ensuring its impact is communicated authentically to employees, clients, and the broader community.

Qualifications & Experience

  • 6–10+ years of progressive marketing experience, with a meaningful portion in financial services, investment management, asset management, or capital markets.
  • Working knowledge of Canadian investment management, real estate funds, private credit, and/or wealth management, with a solid understanding of the product, the investor, and the regulatory environment.
  • Proven experience as both a marketing strategist and a hands on executor: comfortable building a strategy on Monday and writing copy on Tuesday.
  • A genuine content creator with strong writing and storytelling ability, demonstrated through work the candidate has personally authored rather than simply directed or edited.
  • Digital fluency, including website management (CMS, SEO, analytics), social media strategy, email marketing platforms (HubSpot, Mailchimp or equivalent), and performance reporting.
  • Comfortable using AI tools to accelerate research, drafting, content production, and analytics, with the judgment to know where human craft and compliance review need to take over.
  • Experience quarterbacking or contributing to pitch decks, fund marketing materials, and investor communications, including briefing and managing external design resources.
  • Familiarity with securities marketing requirements relevant to the firm’s registrations (EMD, IFM, restricted PM).

Compensation

  • Salary: CAD 150,000 to CAD 175,000 plus bonus.

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