GTM - North (11546)

Responsible for market strategy development & execution, business footprint expansion, and enhancing execution excellence in Zone. Ensure effective implementation of HO initiatives at zone level. Collaborate with zone sales team to plan and execute locally relevant initiatives.

Sales Planning & Review: Support zonal team in effective sales planning/review incl. scheme planning, price cluster management, product mix planning, branding support requirement planning & AO-wise target setting

District/Taluka Action Plan: Plan and execute District/Taluka Action Plan roadmaps for effective micro-market execution

Zone Resourcing & Infrastructure Plan: Support zonal team in structure/manpower planning and depot/hub/office planning

Channel Expansion & Effectiveness: Support zonal team in planning network expansion and managing network engagement/productivity

Rural Penetration: Drive rural markets penetration and coverage in Zone – collaborate with sales team and other stakeholders to track, review and enable successful execution of rural initiatives in the Zone

Cement Express: Plan and execute expansion to new catchment areas, ensure successful continuation and leveraging in existing areas

New Markets: Develop & implement GTM roadmap for new markets in collaboration with cross functional teams incl. manpower deployment, depot planning, network expansion, influencer acquisition, branding support; ensure smooth stabilisation of new markets

New Products: Develop & implement launch and stabilisation plan for new products in collaboration with cross functional teams