indeed

GTM Marketing – B2B SaaS Portfolio (Western Markets)

Kikidrop

Dubai, UAE

Full Time

Manager

Onsite

1 weeks ago

Performance MarketingDemand GenerationPaid AcquisitionContent MarketingGTM StrategyAttribution Modeling

Free

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Key skills for this role

Performance MarketingDemand GenerationPaid Acquisition

Drive predictable, scalable customer acquisition for a family of B2B SaaS products targeting mid market and enterprise buyers in North America and Western Europe.
Build and lead a multidisciplinary team that pairs performance marketing muscle with platform native content production.
Establish our Dubai office as a center of marketing excellence that feels local to our target customers.

Design and run the paid acquisition strategy across search, social, and programmatic channels, with clear CAC and LTV targets for each product line.
Own the attribution model. You'll decide how we measure what's working and kill what isn't.
Build a testing flywheel: creative variants, landing page iterations, audience segmentation, offer structures.
Lead the creation of platform resonant content across LinkedIn, YouTube, email, podcast guesting, and long form editorial.
Shape a distinct editorial voice per product.
Establish a production cadence that balances deep, research backed thought leadership with daily, reactive content.
Prioritize product launches and growth sprints across the portfolio.
Work directly with product leadership to shape roadmap based on market feedback.
Identify and test new channels before they're saturated.
Recruit, develop, and retain a team of performance marketers, content creators, and growth operators.
Model a culture of high candor and intellectual honesty.
Coach first time managers.

8+ years in B2B SaaS marketing, with at least 3 years leading a team of five or more.
Deep, hands on fluency in paid acquisition.
Track record of building content programs that generated attributable pipeline in Western markets.
Experience marketing to North American or Western European buyers.

You've taken at least one B2B SaaS product from early traction to a repeatable GTM motion.
You can walk us through a specific instance where content and paid worked in lockstep.
Your references will describe you as the person who raised the team's standards.

You've managed through a downturn, a failed launch, or a brutal competitive shift.
You make decisions with incomplete data.
You argue with evidence and expect others to do the same.

This role is based full time in Dubai.
Relocation support is available for exceptional candidates.
You'll work from our office with occasional travel to customer events and team offsites in Western markets.

A unified GTM framework is live across at least two portfolio products, with documented CAC, payback period, and contribution margin by channel.
The content engine is producing measurable demand: we can trace closed won revenue back to specific content investments.
You've hired the core team—performance lead, content lead, growth operators—and established a genuine performance culture.
The leadership team can confidently answer: 'What would happen to our pipeline if we doubled her budget tomorrow?'