GTM Engineer

Cruva is the operating system for TikTok Shop. Over 1,400 brands use our platform to manage affiliate programs, find creators, and run their commerce operations. We are bootstrapped, profitable, multi-seven-figures in ARR, and growing fast.

The through-line of this role is not a tool or a channel. It is a mindset. You see the business as a system, you identify where it is leaking, and you build the fix. Some days that means designing an outbound enrichment workflow in Clay. Others it means rebuilding a dashboard so leadership can actually see what is happening, or wiring together an SEO content engine that compounds over time.

You are also the person on the team who already knows about the tool everyone else will discover in six months. You have opinions on what is worth adopting and what is hype. You use AI not just as an assistant but as infrastructure, and you build systems that make the whole team faster as a result.

Outbound infrastructure. Design and build the systems that power Cruva's outbound motion: ICP definition, lead sourcing, enrichment, segmentation, and sequencing across Clay, Apollo, HubSpot, and whatever emerges as the right tool for the job.

SEO and content systems. Build the infrastructure that drives organic growth: keyword strategy, programmatic content, internal linking, and the tooling to track what is compounding and what is not.

Internal dashboards and reporting. Instrument the full GTM funnel and build the dashboards that give sales, CS, and leadership a clear, real-time view of what is working and where we are losing.

HubSpot ownership. Pipeline structure, lifecycle stages, automations, and data hygiene. Make it a system the team trusts and actually uses.

AI-powered leverage. Identify where AI tools can replace manual work, accelerate output, or unlock something that was not possible before. Build those systems and raise the ceiling for what the GTM team can do.

Tool evaluation and adoption. Own the process of evaluating, piloting, and integrating tools that give Cruva a compounding advantage.