Growth Marketing Manager

Experience building and optimising onboarding, lifecycle and in-product engagement programmes using tools such as Pendo, Appcues or similar.

Strong analytical mindset, with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot, Metabase or equivalent to inform decisions.

Working knowledge of organic growth channels, including SEO, content-led growth and emerging search (AEO), alongside paid acquisition.

Confident cross-functional stakeholder manager, able to partner with Product, Sales, RevOps and Customer Success, balance competing priorities and influence decisions.

Comfortable working autonomously in a fast-paced, high-growth environment with end-to-end ownership.

What you’ll be doing in the role

Own the end-to-end product-led growth (PLG) strategy for Prolific's self-serve customer journey, driving acquisition, activation, engagement and retention.

Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys to improve activation, adoption and long-term retention.

Own paid acquisition strategy across search, social and display, working with agency partners and internal teams to optimise performance, budgets and channel effectiveness.

Drive organic growth through SEO, content and emerging acquisition channels, continually testing new opportunities to grow the self-serve funnel.

Partner closely with Product, Sales, RevOps and Customer Success to define PQLs, optimise handoffs and improve the end-to-end customer experience.

Lead a culture of experimentation, using data and insights to continuously optimise funnel performance and measure success across acquisition, activation, conversion and retention.

Why Prolific is a great place to work

We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.

We believe that the next leap in AI capabilities won't come solely from scaling existing models, but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation – one that reflects the breath and the best of humanity.

Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.

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