Growth Marketing Manager
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Key skills for this role
Role Overview
This is a hands-on marketing leadership role focused primarily on vendor acquisition and pipeline growth.
The role plans and executes campaigns that generate qualified opportunities from SaaS companies, software vendors, and technology businesses.
The position is located in NIBM, Pune, and works from the office during the day shift.
Key Skills for This Role
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About TechnologyCounter
TechnologyCounter is a B2B software discovery and recommendation platform headquartered in Pune, India.
The platform connects businesses with software solutions through reviews, comparisons, expert insights, and personalized recommendations.
The company helps technology vendors reach high-intent buyers through lead generation and digital marketing solutions.
Role overview
This is a hands-on marketing leadership role focused primarily on vendor acquisition and pipeline growth.
The role plans and executes campaigns that generate qualified opportunities from SaaS companies, software vendors, and technology businesses.
The position is located in NIBM, Pune, and works from the office during the day shift.
Core qualifications
- Strong understanding of B2B marketing and demand generation.
- Hands-on experience in email marketing and marketing automation.
- Strong understanding of lead generation, lead nurturing, marketing funnels, and conversion optimization.
- Experience with CRM and marketing platforms such as HubSpot, Apollo, LinkedIn Sales Navigator, Google Analytics, or similar tools.
- Excellent communication, team-management, analytical, and problem-solving skills.
- Ability to work with sales and leadership teams in a target-driven environment.
Vendor acquisition and demand generation
- Develop marketing strategies to acquire software and SaaS vendors.
- Identify target industries, personas, decision-makers, and vendor segments.
- Build multichannel campaigns and strategies to generate qualified vendor opportunities.
- Work with sales to improve lead quality and increase vendor meetings.
- Move prospects through the marketing funnel.
Email and lead nurturing
- Plan email campaigns, audience segments, messaging, nurture sequences, newsletters, and re-engagement campaigns.
- Promote reports, case studies, webinars, guides, and other marketing assets.
- Monitor email performance, engagement, responses, meetings, and conversions.
- Test subject lines, calls to action, messaging, audience segments, and campaign formats.
- Improve marketing automation and lead-nurturing workflows.
Campaign and growth marketing
- Develop monthly and quarterly marketing calendars aligned with vendor acquisition goals.
- Coordinate campaigns across content, SEO, social media, design, video, LinkedIn, ABM, webinars, and partnerships.
- Optimize landing pages, forms, calls to action, offers, messaging, and conversion journeys.
- Identify and scale channels that generate high-quality opportunities.
Team and sales alignment
- Lead and coordinate marketing team activities, priorities, campaigns, responsibilities, and deadlines.
- Coordinate content, SEO, social media, design, and other marketing functions.
- Define the ideal vendor profile and qualification criteria with sales.
- Ensure proper lead tracking and handoff between marketing and sales.
- Review pipeline quality and improve conversion rates.
Analytics and performance
- Track campaign and channel performance, qualified vendor leads, meetings, opportunities, pipeline, conversions, and ROI.
- Prepare weekly and monthly marketing performance reports.
- Analyze campaign effectiveness and identify areas for improvement.
- Present insights, challenges, experiments, and next steps to management.
Work details
- Job type is full time.
- Workplace is on site in Pune, Maharashtra, India.
- The role is a day-shift position.
- Remuneration is up to ₹12 LPA.
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