Growth Marketing Manager

Required Skills & Qualifications

• Education: Bachelor’s degree in marketing, business, communications, or related field preferred; years of experience considered in lieu of a degree.
• Experience: Minimum 8+ years of experience building and executing digital demand generation campaigns at a growth-stage B2B technology company and/or digital marketing agency environment.
• Global GTM experience to North America and EMEA markets preferred.
• Demonstrated hands-on expertise with Google and Microsoft Ads, including ad creation, keyword strategy, campaign builds, and ongoing optimization.
• Proven experience partnering on or leading the development of high-performing landing pages and conversion optimization initiatives.
• Strong command of HubSpot for campaign execution for paid ads, email marketing, social media, marketing automation, performance tracking, and executive reporting.
• Track record of creating campaigns that drive measurable improvements in lead quality, conversion rates, and pipeline impact.
• Strategic thinker who is equally comfortable executing day-to-day work and designing scalable campaign frameworks.
• Ability to work independently, manage multiple initiatives simultaneously, and drive outcomes with minimal supervision.
• PPC paid ad copywriting is required.
• Strong analytical mindset with experience using data to guide optimization decisions.
• Experience targeting these B2B industries: manufacturing, life sciences, and enterprise businesses in a plus.

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