ashby
Growth Marketer
Dovetail
Remote, USA
Full-time
Senior
Remote
Discovered 1 weeks ago
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Role Overview
As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine.
You’ll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. You’ll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when the evidence supports it.
This is a senior individual contributor role for a builder. You’ll set direction, work directly inside the platforms, and turn what works into a repeatable system.
Please note that we're only able to accept applicants who are based in the following states for this role: California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, and Florida.
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About the role
As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine.
You’ll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. You’ll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when the evidence supports it.
This is a senior individual contributor role for a builder. You’ll set direction, work directly inside the platforms, and turn what works into a repeatable system.
Please note that we're only able to accept applicants who are based in the following states for this role: California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, and Florida.
What you’ll do
Own paid acquisition. Set the channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels. Know what is running, why it is running, and how it is performing.
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