freshteam
Growth Manager
DrinkPrime
Bengaluru, IND
Full-time
Senior · 7+ years experience
Onsite
Discovered 3 weeks ago
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Role Overview
We are seeking an experienced and data-driven Performance Marketing Manager with 7 years of hands-on paid media experience.
You will own the strategy, execution, and optimization of our multi-channel acquisition efforts across Meta, Google, LinkedIn, and Bing.
The ideal candidate blends deep technical platform expertise with strong business acumen to lower Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS).
1. Campaign Strategy & Execution
- Media Planning: Develop and execute robust, full-funnel paid media strategies to drive lead generation, product sales, and brand growth.
- Platform Ownership: Strategically plan, launch, and scale campaigns across Meta, Google Ads (Search, Display, PMax, YouTube), LinkedIn Ads, and Bing Ads.
- Budget Management: Manage, forecast, and optimally allocate monthly/quarterly ad budgets to maximize ROI and efficiency.
2. Experimentation & Optimization
- Creative Strategy: Partner with the content and design teams to ideate high-converting ad copies, landing page designs, and video concepts.
- A/B Testing: Lead continuous A/B testing across ad creatives, copy, landing pages, and audience segments to improve Click-Through Rates (CTR) and Conversion Rates (CVR).
- Bidding & Audiences: Implement advanced bidding strategies, audience targeting (including custom/lookalike audiences), and keyword strategies.
3. Analytics & Reporting
- Data Analysis: Analyze performance data daily to uncover insights and optimize campaigns for scale.
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