Growth Manager: Activation & Retention - UAE

This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments. The role combines strategic ownership with hands-on campaign execution, using data, experimentation, personalisation, and multi-channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you’ll optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes and processes in a fast-moving, regulated environment.

Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.

Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.

Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments.

Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review.

Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements.

Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity.

Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities.