Growth & Lifecycle Marketing Lead
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
Lead hands-on buyer growth across acquisition, activation, and retention.
Work with a content specialist, category managers, and the product team to combine paid campaigns with lifecycle execution.
Key Skills for This Role
Full Job Posting
About LIVSHO
LIVSHO is a live-commerce marketplace connecting collectors, sellers, and retailers across the GCC.
The company uses live shows and auctions to help people discover collectibles and build communities.
The Opportunity
Lead hands-on buyer growth across acquisition, activation, and retention.
Work with a content specialist, category managers, and the product team to combine paid campaigns with lifecycle execution.
What You Will Own
- Plan, launch, and optimize paid acquisition campaigns.
- Build onboarding, first-purchase, repeat-purchase, and reactivation journeys.
- Segment audiences using interests, purchase history, and engagement signals.
- Run experiments across creative, audiences, offers, and journeys.
- Direct content briefs and creator partnerships.
- Coordinate campaigns for launches and important live shows.
- Maintain tracking, attribution, cohort analysis, and reporting.
- Own commercial reporting on spend, acquisition, retention, and contribution.
What You Bring
- Hands-on growth experience in a consumer app, marketplace, or e-commerce business, typically over three or more years.
- Direct paid campaign and lifecycle or CRM execution experience tied to customers and purchases.
- Understanding of attribution limitations, cohort analysis, conversion funnels, and experiment design.
- Ability to manage budgets, make trade-offs, and explain results without vanity metrics.
- Strong Arabic audience judgment and working English.
- Full-time on-site availability in Jeddah.
Helpful Experience
- Experience with GCC consumer audiences, mobile app measurement, or category-based marketplaces.
- Experience coordinating creators and building automated messaging journeys with consent and frequency controls.
First 90 Days
Audit acquisition and lifecycle performance, validate measurement, and prioritize experiments in the first 30 days.
Establish a consistent testing cadence and improve priority buyer journeys by day 60.
Present evidence-based acquisition, repeat-purchase, budget, and lifecycle recommendations by day 90.
Success Measures
Success is measured through first-time purchasing customers, customer acquisition cost, repeat purchase, cohort retention, campaign contribution after costs, and incremental results where measurable.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at LIVSHO
Marketplace Data Analyst
Jeddah, KSA
LIVSHO is seeking a Marketplace Data Analyst to turn marketplace data into trusted reporting and practical recommendations for sellers, buyers, growth, marketing, and operations. The role owns scorecards, funnel and coho
Customer Support & Live Operations Specialist
Jeddah, KSA
LIVSHO is seeking a Customer Support and Live Operations Specialist to help buyers and sellers with account, bidding, payment, order, and live-show questions. The role requires professional Arabic and working English, ac
Content & Community Specialist
Jeddah, KSA
LIVSHO is seeking a hands-on Content & Community Specialist to manage social content and community engagement for its live-commerce marketplace. The role covers short-form video, practical design, seller and creator coor