Growth Analyst

Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap.

Plan and run campaigns across email, push, in-app, and WhatsApp.

Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points.

Turn data into hypotheses, test them, and scale what works.

Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle.

Partner with product and design on growth experiments.

Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV.

Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently.

Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel.

Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn.

Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate.

Excellent copywriting instincts - you can write a subject line that gets opened.

Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience).