naukri
Group Marketing Manager
Dubai Miracle Garden
Dubai, UAE
Contract
Manager
3 weeks ago
Marketing StrategyAI ToolsGoogle AdsProgrammatic Media BuyingData AnalyticsPredictive Modeling
Free
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About the Role
The Group Marketing Manager (AI & Digital Performance) will architect, lead, and execute comprehensive data-driven marketing strategies across the group's diverse B2C entertainm.
Key Skills for This Role
Marketing StrategyAI ToolsGoogle AdsProgrammatic Media BuyingData AnalyticsPredictive Modeling
Responsibilities
- Develop and implement integrated marketing strategies for B2C leisure destinations and B2B commercial entities
- Lead, mentor, and build the capacity of the internal marketing and creative teams
- Manage corporate marketing budgets across all entities, ensuring data supported resource allocation
- Deploy and manage advanced AI driven marketing technology stacks to automate workflows and optimize audience segmentation
- Utilize generative AI and prompt engineering to scale multilingual content generation and automated creative iteration
- Implement AI agents for real time brand monitoring, social listening, and competitive intelligence
- Own end to end architecture, targeting, and management of Google Ads campaigns including search, display, video, and Performance Max
- Build and maintain automation scripts, rule based bidding algorithms, and AI led conversion predictive models
- Conduct continuous multivariant A/B testing on ad copies, extensions, landing pages, and smart bidding strategies
- Oversee unified tracking infrastructure (Google Analytics 4, Tag Manager, CRM data integrations) to ensure attribution accuracy
- Leverage machine learning tools and predictive data analytics to forecast seasonal attendance trends and lead velocities
- Deliver transparent, high level marketing attribution dashboards and predictive performance metrics to executive management
Requirements
- 8 12 years of experience in marketing with a focus on digital performance and AI
- Hands on mastery of AI tools for marketing automation and content generation
- Expertise in Google Ads, programmatic media buying, and performance marketing
- Strong analytical skills with experience in Google Analytics, Tag Manager, and CRM data integration
- Proven ability to manage budgets and optimize ROAS
- Experience leading and mentoring marketing teams
Full Job Posting
Role Overview
- The Group Marketing Manager (AI & Digital Performance) will architect, lead, and execute comprehensive data driven marketing strategies across the group's diverse B2C entertainment assets and B2B commercial landscaping divisions.
- This role demands a modern marketing technologist who combines strategic vision with advanced, hands on mastery of Artificial Intelligence tools.
- The successful candidate will lead the automated scale up of high performing campaigns, optimize Google Ads budgets programmatically, and deploy predictive AI models to accelerate customer acquisition, boost footfall, and maximize cross entity conversion performance.
Key Responsibilities
- Develop and implement an integrated marketing blueprint that effectively positions and scales both B2C leisure destinations (Dubai Miracle Garden, Dubai Butterfly Garden, Cityland Mall) and B2B commercial entities (AKAR & Miracle Garden Landscaping Services).
- Lead, mentor, and build the capacity of the internal marketing and creative teams, fostering an agile culture focused on digital innovation, ROI, and brand equity.
- Manage corporate marketing budgets across all entities, ensuring data supported resource allocation to maximize profitability during peak seasons.
- Deploy and manage advanced AI driven marketing technology stacks to automate routine workflows, optimize audience segmentation, and deliver hyper personalized ad experiences.
- Utilize generative AI and prompt engineering infrastructure to scale multilingual content generation, automated creative iteration, and rapid copy testing for international tourist segments and local B2B stakeholders.
- Implement AI agents and automated workflows for real time brand monitoring, social listening, and competitive intelligence gathering across the lifestyle, retail, and agriculture sectors.
- Own the end to end architecture, targeting, and management of the group’s search, display, video, and Performance Max (PMax) campaigns on Google Ads.
- Build and maintain sophisticated automation scripts, rule based bidding algorithms, and AI led conversion predictive models within Google Ads to consistently drive down cost per acquisition (CPA) and lift return on ad spend (ROAS).
- Conduct strict, continuous multivariant A/B testing on ad copies, extensions, landing pages, and smart bidding strategies using automated optimization engines.
- Oversee the group's unified tracking infrastructure (Google Analytics 4, Tag Manager, CRM data integrations) to ensure attribution accuracy across digital touchpoints and brick and mortar footfall.
- Leverage machine learning tools and predictive data analytics to forecast seasonal attendance trends, mall footfall patterns, and B2B contract lead velocities.
- Deliver transparent, high level marketing attribution dashboards and predictive performance metrics directly to executive management.
Key Performance Indicators (KPIs)
- Omnichannel ROAS Lift: Measurable year on year improvement in programmatic and Google Ads return on ad spend.
- CPA Reduction: Systematic reduction in visitor/lead acquisition costs through real time AI bidding optimization.
- Footfall & Lead Capture Target: Achievement of cross entity footfall targets for tourist destinations and qualified commercial RFIs for landscaping divisions.
- Team AI Adoption Rate: Successful rollout and operational integration of AI tools across the daily workflows of the marketing department.
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