Group Marketing Manager
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Key skills for this role
Role Overview
The Group Marketing Manager develops and executes the group marketing strategy across markets and brands.
The role supports brand positioning, campaigns, product launches, budget management, business growth, brand awareness, and sales objectives.
Key Skills for This Role
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Company background
Maa-Althahab is a subsidiary brand of MAISON DE MAA Group, a fragrance company operating across the Middle East and Africa.
The group develops global perfume products for different client lifestyles and personalities.
Job purpose
The Group Marketing Manager develops and executes the group marketing strategy across markets and brands.
The role supports brand positioning, campaigns, product launches, budget management, business growth, brand awareness, and sales objectives.
Strategy and campaign management
- Develop, implement, and monitor the group marketing strategy, annual plans, and budgets across all markets.
- Plan, execute, and monitor campaigns and promotional activities based on market research and consumer insights.
- Develop brand promotion strategies to strengthen awareness, positioning, and long-term brand equity.
- Prepare annual promotions and discount calendars with the Sales team.
Brands, products, and markets
- Lead Brand Managers and Marketing Managers and oversee daily marketing operations.
- Lead new product launches with go-to-market plans tailored to each country’s audience and media landscape.
- Conduct competitor analysis covering products, pricing, promotions, market share, availability, and positioning.
- Ensure brand guidelines and visual identity are applied consistently across countries and channels.
Team, budget, and performance
- Recruit, lead, coach, and develop the marketing team to achieve periodic objectives.
- Monitor marketing budgets and allocate resources to maximize return on investment.
- Measure campaign performance using relevant KPIs and recommend corrective actions.
- Prepare marketing performance reports, campaign evaluations, and country business reviews.
Cross-functional collaboration
- Work with Sales, E-commerce, Creative, Product Development, and Country Managers to align marketing initiatives with business objectives.
- Prepare media and communication plans for each brand and oversee their execution across countries.
Qualifications and skills
- Minimum of 8–10 years of progressive marketing experience.
- At least 5 years in a managerial or regional marketing leadership role.
- Experience managing multiple brands and international markets.
- Excellent English communication skills.
- Experience with marketing analytics tools, CRM systems, and digital advertising platforms is an advantage.
- Strong understanding of digital marketing, social media, and e-commerce.
- Excellent leadership and people management skills.
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