Group Marketing Manager
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Key skills for this role
Role Overview
Lead marketing strategy and performance across real estate development, construction, facilities management, manufacturing, and fit-out businesses.
This is a senior strategic and commercially accountable role managing multiple brands or business units and both B2B and B2C marketing.
Key Skills for This Role
Full Job Posting
Role Overview
Lead marketing strategy and performance across real estate development, construction, facilities management, manufacturing, and fit-out businesses.
This is a senior strategic and commercially accountable role managing multiple brands or business units and both B2B and B2C marketing.
Key Responsibilities
- Develop the annual Group marketing strategy and individual plans for each business unit.
- Manage Group brand architecture, corporate identity, and brand guidelines.
- Lead real estate branding, positioning, launches, and lead-generation campaigns.
- Support property sales, facilities management business development, client acquisition, retention, and cross-selling.
- Develop marketing strategies for manufacturing businesses and strengthen construction marketing materials.
- Lead digital marketing across websites, SEO, paid advertising, social media, email, and marketing automation.
- Lead corporate communications, PR, media relations, project announcements, and reputation management.
- Manage budgets and advertising, digital, PR, creative, media, and event agencies.
- Establish KPIs, track leads, conversions, acquisition, and ROI, and present dashboards to executive management.
- Lead, develop, and manage the Group marketing team.
Mandatory Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- At least 10 years of progressive marketing experience.
- At least 3 years in a Marketing Manager or leadership position.
- Experience across multiple companies, brands, or business units.
- Experience in at least two of real estate development, construction, facilities management, manufacturing, or fit-out.
- Strong built-environment exposure, corporate strategy experience, and B2B and B2C marketing experience.
- Strong digital marketing, lead generation, budget management, team management, and agency management experience.
- Strong Qatar/GCC market knowledge, measurable commercial results, and excellent English communication and presentation skills.
Preferred Qualifications
- Arabic is strongly preferred.
- An MBA or Master's degree in Marketing is advantageous.
- CIM or relevant professional marketing certifications are advantageous.
- Experience in a diversified group, holding company, major developer, construction group, or industrial organization in Qatar/GCC is highly preferred.
Screening Note
- The position requires strategic marketing leadership, multi-business exposure, budget ownership, and measurable commercial achievements rather than experience limited primarily to social media, content, events, or graphic design.
- Applicants are encouraged to highlight sectors managed, business units handled, Qatar/GCC experience, campaigns, budgets, team size, lead generation, and measurable revenue contribution.
Workplace and Employment
- Job type is full-time.
- Work location is in person.
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